MAM
Nick, Bombay Dyeing snuggle up for bed linen launch
MUMBAI: Kiddies’ channel Nick is all set to brighten kids’ bedrooms with its foray into a range of products in the bed linen category.
The channel has tied up with Bombay Dyeing to bring two of its most popular shows, SpongeBob SquarePants and Blue’s Clues on bed linen.
This special range will be available across Bombay Dyeing’s network of 450 exclusive outlets and 16,000 multi-brand outlets. The colourful designs capture SpongeBob and the puppy Blue in various expressions amidst colourful images of bubbles, butterflies, trees, etc. Each of the two characters is available in two designs and three colours. Every set contains one bed sheet and two pillowcases in 100 per cent cotton priced at Rs 699 onwards.
“Bombay Dyeing with its rich heritage and strong network is a giant in the field of premium range of home collection products. The quality products coupled with the lively images of Nick’s endearing characters is sure to create a lot of buzz among kids,” said MTV Networks senior vice president network development, South Asia (licensing and merchandising) Sanjeev Hiremath.
“Bombay Dyeing is delighted to launch its new range of bed sheets with Nick. The initial response of all the products placed in the market has been overwhelming and we are looking forward to some exciting times with this association,” said Bombay Dyeing & Manufacturing Co. Ltd head domestic business Aloke Banerjee.
Nick India director-business and operations Pradeep Hejmadi, on the other hand said, “Over the years, many of our characters have developed a strong bond with kids and our intent is to bring them even closer to Indian kids. We are extremely pleased to partner with Bombay Dyeing on our debut into the consumer products category. Kids today have much more say about their environment and naturally want it to be more colourful and energetic.
Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
