MAM
Allen Solly unveils spring summer collection
BANGALORE: They dared you to be different – to embrace the unconventional – to make everyday a Friday and give in to Friday dressing. Stop wearing uniforms to work in the Indian boardrooms, they said. They’d also created a work wear brand for Indian women who dared to be different in the past.
Allen Solly has now launched their Spring Summer Collection at the Castle India Mens’ Fashion Fair (CIMFF) at Bangalore with a fashion show. ‘Solly at Work’ is the theme of the ad campaign created by O&M. The ads portray ‘The Alternate Work Zone’ where professionals have gone from having a boss to being entrepreneur.
Solly’s all-new advertising campaign ‘Solly at Work’ revolves around such aspiring professionals who inspire others to lead a path of ‘Unconventional Professionalism’. To prove a point, some ‘Friends of Solly’ walked the ramp at the fashion show-these included Spa owner Deep and Bangladesh’s ex-model and fashion designer Russel. Bollywood’s Rahul Dev was among the others who took part in Solly’s fashion show.
The ad budgets for this campaign are around Rs 100 million towards the print and the outdoor media. TV campaigns are also in the offing in a few months.
Brands
Blenders Pride unveils The One And Only campaign
New 360 campaign celebrates standing apart in a crowded world
MUMBAI: Blenders Pride Packaged Drinking Water has lifted the curtain on its latest campaign, ‘The One And Only’, sharpening its focus on a simple but powerful idea. In a world full of winners, only one truly stands apart.
Launched on 2 March 2026, the new narrative reframes success as something more than visibility or volume. For the brand, true success lies in distinction. It is not about being one among many. It is about being unmistakable.
The campaign brings this thought to life through three striking protagonists. Avanti Nagrath embodies fearless confidence and individuality. Kirandeep Chahal commands attention with a magnetic, unapologetic presence. Mahieka Sharma represents poise and quiet admiration. Each reflects a different facet of the brand’s personality, yet all share the same defining trait. They rise above.
Set in an aspirational world filled with equals, the film suggests that aura, confidence and style are what set the exceptional apart. It is a subtle reminder that influence is not claimed loudly, but worn effortlessly.
Blenders Pride has long positioned itself at the intersection of style and success, shaping modern Indian aspiration through innovation, industry firsts and iconic fashion platforms. With ‘The One And Only’, it turns the spotlight on a new generation that does not just want recognition. It wants admiration.
Pernod Ricard India chief marketing officer Debasree Dasgupta, said the brand has always believed in success with style and stature. She noted that today’s youth do not merely aim to succeed, but to stand apart with assurance, and the campaign captures that cultural shift.
The creative is backed by a full 360-degree rollout across digital and social platforms, including placements during the ICC T20 World Cup, alongside front-page newspaper ads and prominent outdoor sites across major cities. The aim is clear. To ensure the message of distinction is seen everywhere, yet feels like it belongs to the few.
Conceptualised by Ogilvy India, the campaign reinforces Blenders Pride’s long-standing cultural leadership. As Ogilvy North chief creative officer Nitin Srivastava put it, the brand has always stood for stature, style and effortless panache. ‘The One And Only’ simply distils that philosophy for a new era.
In a marketplace crowded with claims of greatness, Blenders Pride is betting on a quieter confidence. Not everyone can be the one and only. But that, perhaps, is the point.
