MAM
Long-term Olympic sponsor Xerox will not renew contract
LOS ANGELES: The International Olympic Committee (IOC) and Xerox Corporation have announced that their worldwide sponsorship agreement would not extend. It was due for renewal in December 2004.
An official release informs that Xerox has been a long-standing partner of the Olympic Movement since 1964 and joined the IOC’ worldwide Olympic sponsorship programme in 1994. As the exclusive provider of document publishing systems, services and supplies, Xerox has been an instrumental partner in the publication and distribution of Olympic results during the Olympic Games. It also provides products, services and equipment to assist organising committees for the Olympic Games.
Xerox chief marketing officer Diane McGarry added, “During the Athens Games, Xerox technology will once again accelerate the flow of information, providing the world with instant access to real-time results. Our partnership with the Olympic Games has provided Xerox with a global platform to showcase our expertise. While we certainly appreciate the value of this investment and will leverage it during the Athens Game, Xerox has decided to refocus its marketing to other customer-facing initiatives.”
IOC marketing comission chairman Gerhard Heiberg said, “Xerox has been an excellent partner over the years and we are saddened to see the relationship end. We recognise, however, that in the world today, companies must adapt and alter their business and marketing strategies to accommodate changing market conditions.”
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
