MAM
Electrolux’s customer interactive programme
NEW DELHI: This is another innovation done by an FMCG in oder to understand the future customers’ needs and preferences. Electrolux Kelvinator Limited (EKL), a subsidiary of the Electrolux Group has recognised and awarded the imaginative power of Delhi school children who participated in Dream Machine 2020. This was a nationwide customer interactive and insight recognition programme.
An official release informs that the company launched ‘Dream Machine 2020’ to comprehend the current and the future customers’ present and latent needs and desires, and increase the customer involvement in the company’s new product development strategy. The objective of the month long programme was to bring in a fresh dimension to the existing new product development process. With this, the company hopes to delight its customers by producing products they most desire, adds the release.
Dream Machine 2020 was a nationwide integrated marketing programme that involved over 4000 school students from 40 schools of New Delhi. They wrote a 250 word essay on topics like: My Dream Refrigerator, My Dream Air Conditioner. The jury comprised of The Indian Express’ deputy editor Coomi Kapoor, Joint Police commissioner Amod Kanth and pop star Shibani Kashyap.
The students visualised the existing products in the year 2020, in terms of their looks, aesthetics, features, colour, shape, size, functionality. The first prize winner Dhruv Anand from Heritage School, Vasant Kunj, who won Rs 10, 000 and a personal computer, wants his dream fridge to have a computer, manage groceries on its own. In addition it should be more spacious and have a water dispenser. Another winner wants his dream microwave to be remote controlled. With the loading of raw material and a single press of button one should be able to savour cuisines of different countries.
Brands
Kwality Wall’s reports standalone losses following strategic HUL demerger
Ice cream major faces Rs 64 crore Ebitda loss amid commodity inflation and muted Q3 sales
MUMBAI: Kwality Wall’s (India) Limited (KWIL) has released its first set of financial results as a standalone entity, revealing a challenging start to its independent journey. Following its successful demerger from Hindustan Unilever Limited (HUL) on 1st December 2025 and its subsequent listing on 16th February 2026, the company is navigating a transition period marked by structural changes and high input costs.
For the quarter ended 31st December 2025, the company reported revenue of Rs 222 crores. Despite the revenue base, the bottom line was impacted by several factors, resulting in an Ebitda loss of Rs 64.2 crores. When calculated on a Pre-IND AS 116 basis, the Ebitda loss stood at Rs 83.8 crores.
Organic Sales Growth (OSG) declined by 6.5 per cent year-on-year during the quarter. Volume growth, however, saw a marginal increase of 1.2 per cent. The company reported a gross margin of 41.5 per cent. Additionally, exceptional expenses amounting to Rs 94 crores were recorded, primarily linked to non-recurring costs during the transition phase.
Performance across portfolios and channels was mixed. Within the impulse portfolio, brands such as Magnum and Cornetto recorded mid-single digit volume growth, indicating steady demand in on-the-go consumption. However, the in-home portfolio, which includes take-home packs, experienced muted consumption. The company is planning a relaunch of this category with improved offerings ahead of the 2026 season.
Quick commerce (Q-Com) continued to emerge as a strong growth driver, delivering robust double-digit growth during the quarter. Meanwhile, the company also expanded its physical distribution network by increasing the number of company-owned cabinets across markets.
Margin pressure during the quarter was driven by a combination of one-off factors and broader cost inflation. Gross margins were impacted by around 600 basis points due to trade investments made for stock liquidation. Additionally, cocoa price inflation contributed to another 400 basis points of pressure on margins.
Deputy managing director Chitrank Goel attributed the muted performance partly to prolonged monsoons and transitional challenges linked to the GST framework. Operating expenses also increased as the company invested in establishing its standalone supply chain, operational systems and corporate infrastructure following the demerger.
Looking ahead, the management remains focused on a volume-driven growth strategy. To restore profitability, the company has initiated a cost productivity programme aimed at reducing non-consumer-facing costs. It is also working on building regional manufacturing networks to optimise logistics expenses and improve operational efficiency.
The commodity outlook for the near term remains mixed. Dairy prices are expected to remain firm due to tight supply conditions and rising fodder costs. Sugar prices may also move higher following increases in the Minimum Selling Price (MSP). While cocoa prices have moderated recently, currency depreciation has offset some of the potential cost relief for the company.
