MAM
Euro RSCG Worldwide’s president, COO is James Heekin
NEW YORK: Euro RSCG Worldwide has named James R. Heekin as the new president and chief operating officer. He will report to the chairman and chief executive officer of the agency Schmetterer.
In the newly created position, Heekin will be responsible for worldwide operations. Working very closely with Schmetterer, Heekin will focus on executing the global agency’s strategy, vision, and growth objectives. He will also direct the continuing rollout of Euro RSCG’s Power of One integration strategy and the mission of developing creative business ideas for the agency’s clients. These- ideas through brilliant creative thinking aim at transforming business. Based out of Euro RSCG Worldwide in New York, Heekin will assume this position from 1 October.
Schmetterer added, “As we move to transform our global network in this most challenging time for our industry, I am extremely pleased that Jim will join me to lead Euro RSCG Worldwide. His proven ability to foster growth, talent, and ideas adds great strength to our management team. From his work running McCann-Erickson WorldGroup, driving the agency’s organic growth and making it a leader in new business gains, to handling successful accounts across Europe, the Middle East, Africa, and the US, Jim has demonstrated leadership of major global agencies. He also possesses an exceptional reputation among major clients.”
Prior to this position, Heekin was the McCann-Erickson WorldGroup and McCann-Erickson Worldwide’s chairman and CEO. He had the following remarks to make. Heekin began his advertising career in 1975 in the research department of J. Walter Thompson.
Brands
Tommy Hilfiger unveils Spring/Summer 2026 watch collection
Checo Pérez fronts campaign blending F1 energy with Classic American Cool.
MUMBAI: Checo Pérez just traded the racetrack for the wrist game because when a Formula 1 star says time flies, he means it literally. Tommy Hilfiger Watches & Jewellery has launched its Spring/Summer 2026 collection, fusing modern craftsmanship with the brand’s signature Classic American Cool aesthetic. Global ambassador Checo Pérez, one of motorsport’s biggest names, headlines the campaign, infusing the line with high-octane confidence and relaxed sophistication.
Pérez said, “I’ve been a fan of Tommy Hilfiger since my childhood. The brand’s classic heritage style feels natural to me relaxed, confident and easy to wear. This watch collection blends modern innovation with the quality and tradition Tommy Hilfiger is known for.”
The men’s lineup is led by the bold Bank chronograph (44mm case, aluminium pusher guards, tachymeter bezel), powered by a Japanese chronograph movement and available with integrated bracelets or genuine leather straps. Other designs include the TH Oxford, featuring a textured dial inspired by the brand’s iconic Oxford shirt.
For women, the collection offers refined femininity through pieces like the 22mm Norah (slim two-tone case, navy patterned dial with Roman numerals) and the new Mackenzie (geometric bezel, frosted dial that catches light with subtle sparkle).
Shot against vintage cars and effortless style, the campaign captures the spirit of modern motorsport while celebrating timeless, versatile design suited for daily wear or statement moments.
Manufactured by The Movado Group Inc. under licence from Tommy Hilfiger and distributed in India by Titan Company Limited, the Spring/Summer 2026 Watches collection is now available.
In a world where time waits for no one, Tommy Hilfiger isn’t just keeping pace, it’s racing ahead, proving the perfect watch doesn’t just tell time. it tells your story, lap after stylish lap.
