MAM
Western Railways Mumbai nets ad revenues of Rs 80mn
MUMBAI: The Western Railways (WR) in Mumbai has grabbed a total amount of Rs 80 million from advertising on railway properties in the previous financial year. The corresponding figure for the entire division (outside Mumbai city limits) is only Rs 115 million.
While speaking to indiantelevision.com, WR’s chief public relations officer Shailendra Kumar says, “Mumbai city makes a major contribution to the total advertising revenues obtained by WR. However, advertising revenues lag way behind the freight and passenger tariffs, in the scheme of things.”
The WR, Mumbai division, has tried out several innovative schemes to encourage clients to increase their advertising spends. “Recently, we have come up with the ‘video wall concept’ and attractive glow signs. We have also forged collaborative partnerships with major companies. For instance, through a co-branding exercise with the Bombay Stock Exchange, we keep commuters informed about the highs and lows of the BSE sensex,” says Kumar.
When questioned about the placement of TV screens showing Prannoy Roy-promoted NDTV India’s 24-hour news broadcast at railway platforms, Kumar says: “The railways haven’t directly given the mandate to NDTV channel. The railways sub-let video walls and other ad space to a marketing concessionaire or private contractors for a minimum guarantee. One of these agents in turn leased it out to NDTV. Moreover, the screens are placed in just five stations in Mumbai.”
This is definitely some kind of a coup by NDTV because it is an exclusive arrangement and has resulted in huge unmeasured out-of-home viewing as well as great brand recall for the recently launched news channel.
When questioned about advertising on train coaches and rakes, Kumar adds, “Certain clients like Indian Oil Corporation and New India Assurance, for instance, come directly to us while others are routed through the ad agency. We have witnessed an upsurge in TV serial programme advertising – a recent example being Sahara TV’s Karishma – The Miracles of Destiny.”
However, Kumar doesn’t expect to substantial increase in the advertising revenues in the next financial year.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
