MAM
MICA course on public relations to start from 15 July
AHMEDABAD: MICA (Mudra Institute of Communications, Ahmedabad) has announced a career development programme in emerging areas of communications – public relations and events management. The course will commence from 15 July 2003 and will cost Rs 150,000 ($4,000).
A press release adds that the main objective of the programme is to develop students into high calibre professionals in public relations and event management for careers in Public relations, corporate communications, event management and marketing communications functions.
The programme is a nine-month, full-time residential one leading to a post-graduate certificate in public relations and event management.
The MICA release says that the programme has been designed in collaboration with eminent professionals in the industry. This programme will hence provide a unique blend of academic prowess of MICA and practical rigour of industry, it says.
The release adds that the educational learning process involves advanced training in theory and applications in public relations and event management. The programme combines disciplines of business management and communications and focuses on management of public relations and events.
The release also adds that students with a three years bachelor degree or an equivalent qualification in any discipline are eligible to apply. Application forms will be screened and short-listed and candidates will be called for written test and personal interview for final selection.
The course content and the broad areas of the study would be:
· Marketing and marketing communication
· Mass communications and media
· Corporate reputation management
· Public relations strategies, tools and campaigns
· Event management – ideation to execution
The total number of seats are restricted to 30. The students will also undergo a eight-week on the job training.
Brands
Tata Consumer Products highlights workplace bias with no repeat campaign
Women often repeat ideas to be heard; Tata campaign spotlights bias
MUMBAI: In many offices, a familiar moment unfolds. A woman shares an idea in a meeting. The room nods politely, then moves on. A few minutes later, someone else repeats the same thought and suddenly it lands.
This International Women’s Day, Tata Consumer Products is drawing attention to that quiet but persistent workplace dynamic through TheNoRepeatCampaign, an initiative that highlights how often women must repeat themselves before their ideas are acknowledged.
Conceptualised by Schbang, the campaign centres on a mockumentary-style film featuring a corporate employee known simply as “Doobara”, which literally means “again”. The character symbolises the many women across workplaces who find themselves restating their ideas during meetings, brainstorms and presentations before they receive recognition.
The campaign is grounded in research that reflects a broader workplace pattern. According to McKinsey & Company’s Women in the Workplace 2024 report, 39 percent of women say they are interrupted or spoken over in professional settings. Research by Perceptyx in 2022 adds to that picture, with 19 percent of women reporting frequent interruptions and 42 percent saying it happens at least sometimes.
Tata Consumer Products head of corporate communications and investor relations Nidhi Verma, said the campaign aims to bring a commonly experienced but rarely discussed bias into the open.
“Workplaces thrive when every voice is heard the first time it speaks. With #TheNoRepeatCampaign, we wanted to shine a light on a bias that many women experience but rarely gets called out openly. By encouraging teams to listen more consciously and acknowledge ideas fairly, we hope to create environments where contributions are valued for their merit, not the number of times they need to be repeated,” she said.
The film cleverly mirrors the very behaviour it critiques. Through deliberate repetition in the storytelling, viewers experience the subtle frustration of having a point overlooked until someone else echoes it back to the room.
The initiative also ties into Tata Consumer Products’ internal SpeakUp culture, which encourages employees to share ideas and feedback openly while emphasising the shared responsibility of listening and acknowledging contributions.
Schbang president of solutions Jitto George, said the insight behind the campaign came from everyday workplace observations.
“The insight was simple but powerful. Many women have experienced moments where their ideas gain traction only after someone else repeats them. We wanted the storytelling to reflect that reality in a way that feels relatable, slightly uncomfortable and difficult to ignore. The mockumentary format helped capture that everyday dynamic while prompting viewers to rethink how conversations unfold in their own workplaces,” he said.
Aligned with International Women’s Day 2026’s theme, “Give To Gain”, the campaign underlines a simple message. When organisations give attention, acknowledgement and visibility to women’s voices, the entire workplace benefits.
After all, when good ideas are heard the first time, they do not need a second attempt.
