News Broadcasting
TV9 Network launches free news channels on Samsung TV Plus
Mumbai: TV9 Network, a television news network, is pleased to announce a collaboration with Samsung TV Plus India to extend its reach into the thriving world of Connected TV (CTV). This partnership reinforces TV9 Network’s commitment to delivering trustworthy news content to an ever-expanding audience base through the dynamic platform of Connected TVs.
As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics’ free ad-supported streaming TV service. Samsung Smart TV users will now have the opportunity to access TV9 Network’s top-notch news channels, including TV9 Bharatvarsh, TV9 Telugu, TV9 Kannada, and its latest offering in the English news genre, News9 Live, one of the pillars of the network’s futuristic news offering, News9 Mediaverse.
The move into FAST underscores TV9 Network’s dedication to meeting its viewers where they are, and Connected TV represents a burgeoning medium for content consumption in India. According to industry reports, the number of CTVs in use is projected to rise from the current 22-25 million to 40 million by 2025. By collaborating with Samsung TV Plus India, TV9 Network aims to leverage the potential of CTV and strengthen its presence on the platform, with plans to introduce additional regional news channels in the near future.
Commenting on this significant development, TV9 Network chief growth officer Raktim Das, said, “This marks a pivotal moment in our journey to provide high-quality news content to an even wider audience. In this rapidly evolving media landscape, it’s essential to engage with our viewers through their preferred platforms. With the rapid growth of CTVs, the partnership with Samsung TV Plus takes on paramount importance to us. We are starting with our flagship regional channels and plan to roll out more regional channels, reaffirming our status as a leading news network catering to diverse linguistic regions. We look forward to a fruitful collaboration with Samsung TV Plus as we expand our channel offerings.”
“Samsung TV Plus is excited to welcome TV9 Network to our platform. We are committed to offering our users a rich and diverse array of news content for free. This collaboration with TV9 Network aligns perfectly with our mission to provide top-quality content to our viewers, all for free,” said Samsung TV Plus India head of partnerships Kunal Mehta.
Samsung TV Plus, Samsung’s 100 per cent free ad-supported streaming TV service (FAST), offers viewers access to more than 100 live TV channels in India, as well as thousands of movies and shows available live and on-demand for free, across millions of Samsung Smart TVs in India.
This partnership promises to enhance the viewing experience for audiences by combining TV9 Network’s journalistic excellence with Samsung TV Plus India’s commitment to providing a diverse range of local and global news.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
