MAM
List of winners at 50th Cannes International advertising festival
| FILM | OUTDOOR | CYBER | MEDIA | DIRECT |
| AWARD | CATEGORY | TITLE | ADVERTISER, PRODUCT | AGENCY, CITY |
| Grand Prix | Retail Stores & Rental Companies | Lamp | Ikea, Home Furnishings | Crispin Porter + Bogusky, Miami |
| Gold Lion | Alcoholic Drinks | Fish | Diageo, Johnnie Walker Whisky | Bartle Bogle Hegarty, London |
| Gold Lion | Cars | Cog | Honda Uk, Honda Accord | Wieden+Kennedy, London |
| Gold Lion | Cars | The Sculptor | Peugeot, Peugeot 206 | Euro Rscg Mezzano Costantini Mignani, Milan |
| Gold Lion | Cars | Sheet Metal | Saturn Corp, Saturn Brand | Goodby Silverstein & Partners, San Francisco |
| Gold Lion | Clothing & Footwear | Angry Chicken | Nike, Footwear | Wieden+Kennedy, Portland |
| Gold Lion | Clothing & Footwear | Terry Tate, Office Linebacker | Reebok, Athletic Apparel | Arnell Group, New York |
| Gold Lion | Commercial Public Services | Eurolingo | Inlingua Sprachcenter, Language School | Kolle Rebbe Werbeagentur, Hamburg |
| Gold Lion | Confectionery & Snacks | Zoo | Nestle, Barrettes | Lowe Alice, Paris |
| Gold Lion | Corporate Image | Before | Nike, Corporate Image | Wieden+Kennedy, Portland |
| Gold Lion | Cosmetics & Beauty Products | Belly Button Face | Skyline Unity Co., Giffarine Eq-10 Skin Care | BBDO, Bangkok |
| Gold Lion | Dairy Products | Birthday | California Milk Processor Board, Milk | Goodby Silverstein & Partners, San Francisco |
| Gold Lion | Entertainment & Leisure | Xbox Ear Tennis | Microsoft, Xbox | Bartle Bogle Hegarty, London |
| Gold Lion | Home Appliances & Furnishings | Suckling Pig | Ge/Dako | Neogama BBH, S?o Paulo |
| Gold Lion | Public Health & Safety | Two Things At Once | Dft, Road Safety | Abbott Mead Vickers.BBDO, London |
| Gold Lion Campaign | Alcoholic Drinks | Greeting Cards | Labatt Breweries, Bud Light | Downtown Partners DDB, Toronto |
| Gold Lion Campaign | Alcoholic Drinks | History | Labatt Breweries, Bud Light | Downtown Partners DDB, Toronto |
| Gold Lion Campaign | Alcoholic Drinks | Monsters | Scottish Courage, John Smith’S Beer | TBWALondon, London |
| Gold Lion Campaign | Alcoholic Drinks | Ball Skills | Scottish Courage, John Smith’S Beer | TBWALondon, London |
| Gold Lion Campaign | Alcoholic Drinks | Mum | Scottish Courage, John Smith’S Beer | TBWALondon, London |
| Gold Lion Campaign | Alcoholic Drinks | Diving | Scottish Courage, John Smith’S Beer | TBWALondon, London |
| Gold Lion Campaign | Alcoholic Drinks | Babies | Scottish Courage, John Smith’S Beer | TBWALondon, London |
| Gold Lion Campaign | Banking | Tale | Barclays, Barclays Bank | Bartle Bogle Hegarty, London |
| Gold Lion Campaign | Banking | Sold | Barclays, Barclays Bank | Bartle Bogle Hegarty, London |
| Gold Lion Campaign | Banking | Evil | Barclays, Barclays Bank | Bartle Bogle Hegarty, London |
| Gold Lion Campaign | Clothing & Footwear | Nike Stickman: Football | Nike, | Wieden+Kennedy, Amsterdam |
| Gold Lion Campaign | Clothing & Footwear | Nike Stickman: Hoops | Nike, | Wieden+Kennedy, Amsterdam |
| Gold Lion Campaign | Clothing & Footwear | Nike Stickman: Frisbee | Nike, | Wieden+Kennedy, Amsterdam |
| Gold Lion Campaign | Entertainment & Leisure | Screams | Parque De La Costa, Parque De La Costa | Del Campo Nazca Saatchi & Saatchi, Buenos Aires |
| Gold Lion Campaign | Entertainment & Leisure | Bird | Parque De La Costa, Parque De La Costa | Del Campo Nazca Saatchi & Saatchi, Buenos Aires |
| Gold Lion Campaign | Non-Alcoholic Drinks | Barrel – Miss | Tango, Soft Drink | Clemmow Hornby Inge, London |
| Gold Lion Campaign | Non-Alcoholic Drinks | Waterbed | Tango, Soft Drink | Clemmow Hornby Inge, London |
| Gold Lion Campaign | Non-Alcoholic Drinks | Helmet | Tango, Soft Drink | Clemmow Hornby Inge, London |
| Gold Lion Campaign | Non-Alcoholic Drinks | Seal | Tango, Soft Drink | Clemmow Hornby Inge, London |
| Gold Lion Campaign | Non-Alcoholic Drinks | Postman | Tango, Soft Drink | Clemmow Hornby Inge, London |
| Gold Lion Campaign | Non-Alcoholic Drinks | Barrel | Tango, Soft Drink | Clemmow Hornby Inge, London |
| Gold Lion Campaign | Publications & Media | Shelfball/Kiss the Double | ESPN, Sports Channel | Wieden+Kennedy NY, New York |
| Gold Lion Campaign | Publications & Media | Shelfball/Travis | ESPN, Sports Channel | Wieden+Kennedy NY, New York |
| Gold Lion Campaign | Publications & Media | Shelfball/Medical Condition | ESPN, Sports Channel | Wieden+Kennedy NY, New York |
| Silver Lion | Alcoholic Drinks | Devil’s Island | Interbrew, Stella Artois Beer | Lowe, London |
| Silver Lion | Banking | Paul | Washington Mutual Home Loans | Sedgwick Rd, Seattle |
| Silver Lion | Cars | This Is America | Mini, Automobile | Crispin Porter + Bogusky, Miami |
| Silver Lion | Cars | Bubble Boy | Volkswagen, New Beetle Convertible | Arnold Worldwide, Boston |
| Silver Lion | Clothing & Footwear | Wild Horses | Nike, Footwear | Wieden+Kennedy, Portland |
| Silver Lion | Clothing & Footwear | Puddles | Nike, Nike | Wieden+Kennedy, Amsterdam |
| Silver Lion | Commercial Public Services | Peggy’S Ring | Rogers At&T Wireless, GSM/GPRS | Maclaren Mccann, Toronto |
| Silver Lion | Corporate Image | High Jump | Paris 2003, Championnat Du Monde D’Athletisme | Louis XIVDDB, Paris |
| Silver Lion | Cosmetics & Beauty Products | Coat Stand | Lever, Axe Body Spray | Vegaolmosponce, Buenos Aires |
| Silver Lion | Entertainment & Leisure | Crazy | NFL | Young & Rubicam, New York |
| Silver Lion | Home Electronics & Audio-Visual | Face of the Future | Xelibri (Siemens), Xelibri Mobile Phones | Mother, London |
| Silver Lion | Non-Alcoholic Drinks | Super Sub | Coca-Cola Great Britain, Coca-Cola | Wieden+Kennedy, Amsterdam |
| Silver Lion | Public Awareness Messages | Lucy Moonflower | Childline | Net#Work BBDO, Johannesburg |
| Silver Lion | Publications & Media | In A World … | New Material, ‘Comedian’ Film | Bridgnorth Films/The Brooklyn Brothers, New York |
| Silver Lion | Retail Stores & Rental Companies | Golf | Matsudaira Real Estate, Real Estate | Dentsu West Japan, Matuyama |
| Silver Lion | Savoury Foods | Ice Station | HJ Heinz, Tomato Ketchup | Leo Burnett, London |
| Silver Lion | Toiletries & Pharmaceuticals | Little Boy | Zazoo Condoms, Condom | Duval Guillaume, Antwerp |
| Silver Lion Campaign | Entertainment & Leisure | Bath Tub | Photoespana, International Photography Festival | SCPF, Barcelona |
| Silver Lion Campaign | Entertainment & Leisure | Kitchen | Photoespana, International Photography Festival | SCPF, Barcelona |
| Silver Lion Campaign | Entertainment & Leisure | Room | Photoespana, International Photography Festival | SCPF, Barcelona |
| Silver Lion Campaign | Fast Food Outlets & Restaurants | Borrowed Idea | Mcdonald´S, Mcdonald´s | Vitruvio/Leo Burnett, Madrid |
| Silver Lion Campaign | Fast Food Outlets & Restaurants | 2700 | Mcdonald´S, Mcdonald´s | Vitruvio/Leo Burnett, Madrid |
| Silver Lion Campaign | Fast Food Outlets & Restaurants | Bigger Profits | Mcdonald´S, Mcdonald´s | Vitruvio/Leo Burnett, Madrid |
| Silver Lion Campaign | Public Awareness Messages | Cop | Canadian Hockey Association, Bad Parents Message | Palmer Jarvis DDB, Vancouver |
| Silver Lion Campaign | Public Awareness Messages | Golf | Canadian Hockey Association, Bad Parents Message | Palmer Jarvis DDB, Vancouver |
| Silver Lion Campaign | Public Awareness Messages | Grocery | Canadian Hockey Association, Bad Parents Message | Palmer Jarvis DDB, Vancouver |
| Silver Lion Campaign | Publications & Media | Anti-Freeze | Fox Sports Net, NHL Hockey | TBWAChiatDay, San Francisco |
| Silver Lion Campaign | Publications & Media | Iron | Fox Sports Net, NHL Hockey | TBWAChiatDay, San Francisco |
| Silver Lion Campaign | Publications & Media | Dumpster | Fox Sports Net, NHL Hockey | TBWAChiatDay, San Francisco |
| Silver Lion Campaign | Publications & Media | Nose Hair | Fox Sports Net, NHL Hockey | TBWAChiatDay, San Francisco |
| Silver Lion Campaign | Publications & Media | Banana | News International, Times Newspaper | Rainey Kelly Campbell Roalfe/Y&R, London |
| Silver Lion Campaign | Publications & Media | Bottle | News International, Times Newspaper | Rainey Kelly Campbell Roalfe/Y&R, London |
| Silver Lion Campaign | Retail Stores & Rental Companies | Baby/Knife | Familiprix, Drugstore | BOS, Montreal |
| Silver Lion Campaign | Retail Stores & Rental Companies | Skateboard/Room | Familiprix, Drugstore | BOS, Montreal |
| Silver Lion Campaign | Retail Stores & Rental Companies | Living Room | Ikea, Home Furnishings | Crispin Porter + Bogusky, Miami |
| Silver Lion Campaign | Retail Stores & Rental Companies | Kitchen | Ikea, Home Furnishings | Crispin Porter + Bogusky, Miami |
| Silver Lion Campaign | Transport, Travel & Tourism | Rome | Aerolineas Argentinas, Airline | J Walter Thompson , Buenos Aires |
| Silver Lion Campaign | Transport, Travel & Tourism | Paris | Aerolineas Argentinas, Airline | J Walter Thompson , Buenos Aires |
| Bronze Lion | Alcoholic Drinks | Holiday Parties | Heineken, Beer | D’Arcy, New York |
| Bronze Lion | Baking & Sweet Foods | Dick Advocaat | Unilever Bestfoods Nederland, Calve Peanut Butter | Lowe, Amsterdam |
| Bronze Lion | Banking | Ketchup | Forenings Spar Banken, Savings Fund | Lowe Brindfors, Stockholm |
| Bronze Lion | Banking | Partner | Ufj Tsubasa Securities Co., Corporate Image | D,Try Tokyo |
| Bronze Lion | Business Equipment & Services | Digital Crime Fighting | Hewlett Packard, Hewlett Packard | Goodby Silverstein & Partners, San Francisco |
| Bronze Lion | Cars | Bi-Xenon | Bmw, Bmw | TBWA Hunt Lascaris, Johannesburg |
| Bronze Lion | Cars | Gator | Landrover, Freelander 4 Wheel Drive | Rainey Kelly Campbell Roalfe/Y&R, London |
| Bronze Lion | Cars | Squares | Volkswagen, Volkswagen Beetle | Arnold Worldwide, Boston |
| Bronze Lion | Clothing & Footwear | Streaker | Bilbao Athletic Club, Sports Clothing Line | Dimension, San Sebastian |
| Bronze Lion | Clothing & Footwear | Swap | Levi Strauss, Levi’s Jeans | Bartle Bogle Hegarty, London |
| Bronze Lion | Clothing & Footwear | Rub | Levi Strauss, Shaped & Worn Denim | Bartle Bogle Hegarty, London |
| Bronze Lion | Clothing & Footwear | Young Love | Nike, Footwear | Wieden+Kennedy, Portland |
| Bronze Lion | Clothing & Footwear | Rucker Park | Nike, Footwear | Wieden+Kennedy, Portland |
| Bronze Lion | Corporate Image | One-Hour Photo | American Express, Tribecca Film Festival Sponsorship | Ogilvy & Mather, New York |
| Bronze Lion | Cosmetics & Beauty Products | Hunchback | Unilever Philippines, Deodorant | Bartle Bogle Hegarty, Singapore |
| Bronze Lion | Dairy Products | Dog Walker | Bc Dairy Foundation, Milk | Palmer Jarvis DDB, Vancouver |
| Bronze Lion | Entertainment & Leisure | Apartheid Museum Swimmers | Apartheid Museum, Apartheid Museum | Velocity Afrika, Johannesburg |
| Bronze Lion | Entertainment & Leisure | Drive Through | CBS Sports, Golf | GSD&M, Austin |
| Bronze Lion | Entertainment & Leisure | Women | Lotto, December Lotto | Result DDB, Amsterdam Amstelveen |
| Bronze Lion | Entertainment & Leisure | Happy Ending | Mill Valley Film Festival, Film Festival | Hill Holliday, San Francisco |
| Bronze Lion | Entertainment & Leisure | Classroom | Nintendo of Europe, Game Boy Advance | Leo Burnett Italia, Milan |
| Bronze Lion | Home Appliances & Furnishings | Storm | Arno, Ventilator | F/Nazca Saatchi & Saatchi, S?o Paulo |
| Bronze Lion | Home Electronics & Audio-Visual | Deleted Images | Hewlett Packard, Brand | Goodby Silverstein & Partners, San Francisco |
| Bronze Lion | Household Maintenance & Pet Products | Goalkeeper | Henkel/Loctite, Super Bonder Instant Glue | DM9DDB, S?o Paulo |
| Bronze Lion | Household Maintenance & Pet Products | Timeless Beauty | Nippon Paint (Thailand) Co., Nippon Colour Shield | J Walter Thompson, Bangkok |
| Bronze Lion | Investment, Insurance & Property Development | Photographs | Prudential | WCRS, London |
| Bronze Lion | Non-Alcoholic Drinks | Elephant Tower | Pepsico Beverages International, Pepsi | CLM/BBDO, Issy Les Moulineaux |
| Bronze Lion | Public Awareness Messages | Save | Greenpeace, Campaign To Save the Amazon | Tiempo BBDO, Barcelona |
| Bronze Lion | Public Health & Safety | Beach Babes | Watersafe, Auckland, Water Safety | Young & Rubicam Advertising, Auckland |
| Bronze Lion | Retail Stores & Rental Companies | Bored To Death | Ikea, Home Furnishings | Crispin Porter + Bogusky, Miami |
| Bronze Lion | Savoury Foods | Birthday Party | Unilever Bestfoods Nederland, Unox Sausage | TBWANeboko Campaign, Amsterdam |
| Bronze Lion Campaign | Alcoholic Drinks | Birthmark/Loaded | Anheuser-Busch, Budweiser | DDB Chicago, Chicago |
| Bronze Lion Campaign | Alcoholic Drinks | Wedding Toast/Amsterdam | Anheuser-Busch, Budweiser | DDB Chicago, Chicago |
| Bronze Lion Campaign | Alcoholic Drinks | Wedding Toast/Diet | Anheuser-Busch, Budweiser | DDB Chicago, Chicago |
| Bronze Lion Campaign | Business Equipment & Services | Pixie Dust | IBM, Computers | Ogilvy & Mather, New York |
| Bronze Lion Campaign | Business Equipment & Services | Universal Business Adaptor | IBM, Computers | Ogilvy & Mather, New York |
| Bronze Lion Campaign | Business Equipment & Services | Elixer | IBM, Computers | Ogilvy & Mather, New York |
| Bronze Lion Campaign | Commercial Public Services | Subway | Telenor Plus, Telephone Subscription | New Deal DDB, Oslo |
| Bronze Lion Campaign | Commercial Public Services | Theatre | Telenor Plus, Telephone Subscription | New Deal DDB, Oslo |
| Bronze Lion Campaign | Confectionery & Snacks | Home | Adams (Thailand) Co., Chiclets Stick | J Walter Thompson, Bangkok |
| Bronze Lion Campaign | Confectionery & Snacks | Park | Adams (Thailand) Co., Chiclets Stick | J Walter Thompson, Bangkok |
| Bronze Lion Campaign | Confectionery & Snacks | Beach | Adams (Thailand) Co., Chiclets Stick | J Walter Thompson, Bangkok |
| Bronze Lion Campaign | Corporate Image | Shorts | Mcdonald’S, Sponsorship | Leo Burnett, London |
| Bronze Lion Campaign | Corporate Image | Goalie | Mcdonald’S, Sponsorship | Leo Burnett, London |
| Bronze Lion Campaign | Corporate Image | Clash | Mcdonald’S, Sponsorship | Leo Burnett, London |
| Bronze Lion Campaign | Corporate Image | Celebration | Mcdonald’S, Sponsorship | Leo Burnett, London |
| Bronze Lion Campaign | Corporate Image | Showers | Mcdonald’S, Sponsorship | Leo Burnett, London |
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
