BBC
BBC World signs sponsorship deal with Toyota & Raymond
NEW DELHI: BBC World, the BBC’s commercially funded 24-hour international news and information channel, has signed new sponsorship deals with Toyota, the leading automobile product manufacturer, and Raymond, one of the leading manufacturers of worsted suitings, to sponsor India Business Report, a flagship business programmes on the channel bringing business and economic news from across India.
Toyota Camry sponsorship runs on the channel from 26 October for 10 weeks for BBC World’s India Business Report, ‘City Business Guide’, the innovative and unique new IBR programme format showcasing 12 of the most important business cities and bringing insights to discerning consumers on how business is conducted in India.
Raymond has most recently come on board as another sponsor of the programme for eight weeks from 9 November till the end of the year.
Talking about these new sponsorships, Seema Mohapatra, BBC World’s head of sales, says, “The business programming on BBC World has kept pace with the trends and developments in the Indian context by keeping its format fresh – not just reporting market data, but also covering profiles of corporate giants, unusual businesses as well as city surveys on the basis of infrastructure and economic strength.”
According to her, “Over the past few years, up-market business decision makers have registered their interest in the updates and analysis of domestic and international business stories, that we deliver in our business programming, India Business Report and more recently Asia Business Report. In addition, they have now been offered the opportunity of associated sponsorship that will further enhance their brand message. Toyota Camry and Raymond are our first set of sponsors of India Business Report and we hope there will be many more brands participating in sponsorship of IBR and ABR as well as our Market Watch segment in the future.”
Ashish Kumar, deputy general manager, marketing, Toyota Kirloskar Motors, comments, “India Business Report is one programme that viewers have long looked to for authentic business news analysis and information. We are very glad to be the first sponsor of this premium programme, which is a perfect fit with the profile of our premium car – Toyota Camry.”
MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.
This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
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BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBC Trending will incorporate three key elements:
1. The BBC’s international social media reach and 24-hour video production operation
2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
3. Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
