News Broadcasting
Americans use media more than they realise: Study
SOUTH CAROLINA: Americans spend more time than they realise with the media, especially television. They often use multiple media simultaneously. These findings are contained in a new study which was released at a conference on media convergence at the University of South Carolina.
The study concluded that residents of Middletown, USA (Muncie, Indiana) spend 10 and a half hours a day using media. For around a quarter of that time, they are using at least two media simultaneously. Television, at 4.5 hours a day, is the most used medium. It is followed by computers (2.4 hours), radio (1.9 hours), reading (1 hour), music (55 minutes), phone (53 minutes), video games (12 minutes) and e-mail (seven minutes).
An academic team compared reported media use from telephone surveys and personal diaries to actual, observed use. Researchers followed 101 subjects for an entire day from the time they got up to the time they went to bed. The researchers found that the group shadowed spent substantially more time with the media than indicated by more traditional research methods. The greatest discrepancy was in television viewership. The closest correlation between reported vs. observed behavior was in time spent reading. The study suggests self-reporting may be unreliable and that to be effective, research should measure more than one medium at a time.
The study also offers new insights into the reported drop in television viewership among 18 to 34 year old males. The men in this group observed by the researchers watched less TV than other demographic groups. They spend more time listening to music, watching videos and playing video games.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
