News Broadcasting
Reality TV shows drive web traffic in US
CALIFORNIA: Reality TV shows are not simply hooking US viewers to the idiot box, they are also driving them to the web. The finding is contained in an independent research conducted by Feedback Research.
The company is a division of online behavioral marketing Claria Corporation. Feedback Research analysed the actual online traffic of Claria’s Gain Network. This includes 38 million users. The aim was to obtain an insight into the most popular Reality TV shows and consumers correlating Web habits. The research group conducted an online survey asking participants about their interest in Reality TV shows. The company also monitored user traffic on top reality TV related Web sites from 10 September to 3 October 2003.
The most popular reality TV shows at the time of the survey were Survivor (37 per cent), Paradise Hotel (23 per cent), Trading Spaces (14 per cent), Extreme Makeover (8 per cent) and Queer Eye for the Straight Guy (7 per cent).
Results also indicated that Reality TV viewers preferred official web sites such as Survivor’s page on CBS.com or Queer Eye for the Straight Guy’s page on Bravotv.com. This accounted for 77 per cent of all Reality TV site traffic. Of the independent web sites that include information on multiple reality shows, Fans of Reality TV and RealTV Planet were the top performing sites with 60 per cent and 30 per cent of total reality TV Web site traffic, respectively.
For marketers interested in leveraging this active group of consumers, the best time to reach them is right after work before the shows begin, since 78 per cent of all traffic for the top five shows was generated from 6 am to 7 pm. Reality TV sites were most visited on Wednesdays and Thursdays, with more than 43 per cent of traffic visiting on those days. Thursday was the most popular day with 29 per cent of that traffic.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.
