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Time Inc, AOL back together dishing up food online

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NEW YORK: They may be taking the name off the masthead, but Time Warner is finally getting around to cooperating with its spurned partner, AOL.
 

The online service yesterday launched AOL Food, a huge collection of recipe and cooking tips that incorporates Time Warner magazine titles such as Real Simple, Cooking Light and Southern Living. It represents the kind of synergy investors were promised when the companies merged three years ago.

“Finally! A good idea,” said David Card, a senior analyst with Jupiter Research. “Time Warner is a behemoth with a long history of turf wars. That said, you don’t want a central committee controlling all the business units.”

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After the companies merged, there was speculation that Time Warner would remove its magazines from the general Internet and place them behind AOL’s subscription wall.

The synergy would benefit both companies, analysts said, shoring up AOL’s rolls and attracting more advertisers to the online magazines. But the migration only started this year, and popular titles such as Sports Illustrated are still on the Web.

AOL Food, meanwhile, is the first project that was built from the ground up to combine the companies’ expertise. It includes 100 employees from both divisions. “This shines a light on what’s possible,” said Tina Sharkey, senior vice president for life management and community. “You’re going to see more things like this.”

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Some critics blame AOL’s recent subscriber woes on the lack of such exclusive, integrated content. But Sharkey said it takes time to design compelling destinations, and that AOL Food has been under development for most of the year.

Card also wasn’t sure that AOL Food would have stopped the 700,000 subscribers who have left the service in the past year. “But I do think it’s a partial answer to keeping the subscribers they do have,” he said.

AOL hasn’t announced what other content collaborations are coming, but Card thinks personal finance is a logical choice. The company’s magazines include Fortune and Business 2.0. “There’s got to be a way they can beef that up,” he said.

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News Broadcasting

News18 India launches Command Centre war explainer with Arya

New show shifts from debates to decoding global conflicts and impacts

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MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.

Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.

The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.

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At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.

News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”

Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”

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The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.

With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.

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