Brands
Bolas signs Kannada cinema legend Anant Nag as brand ambassador
Mumbai: Bolas, a leading name in the dry fruits, nuts, and sweets industry in India, is delighted to announce the appointment of veteran Kannada actor Anant Nag as its brand ambassador. With a strong presence of over 70 stores across Karnataka, Bolas is set to strengthen its connection with the local community through this exciting partnership.
Anant Nag, a celebrated actor known for his outstanding contributions to the Kannada film industry, brings his charisma, credibility, and immense popularity to the Bolas family. His association with the brand is a testament to Bolas’ commitment to quality and tradition, mirroring the values that have made Anant Nag an icon in Karnataka.
Bolas has been serving its customers with premium quality dry fruits, nuts, and sweets for several decades, maintaining a legacy of taste, trust, and excellence. Bolas’ strength lies in their supply chain operations, enabling them to procure their products from farmers around the world. With Anant Nag as the brand ambassador, Bolas aims to enhance its connection with the people of Karnataka, reinforcing its position as the preferred choice for authentic and delectable treats.
Speaking about his association with Bolas, Anant Nag expressed, “I have known the Bolas family for a long time. It gives me a great pleasure to be associated with Bolas, which shares my passion for tradition and quality.
Bolas is confident that this collaboration will not only elevate its brand presence but also inspire a new generation of consumers to appreciate the rich flavors and traditions of Karnataka.
“We are honored to have Anant Nag as our brand ambassador. His dedication to excellence and his strong connection with the people of Karnataka align perfectly with Bolas’ values,” said Bolas director Bola Damodar Kamath. “We believe that this partnership will take our brand to new heights, and we are excited to embark on this journey together.”
With a steadfast commitment to the well-being of their consumers, Bolas is embarking on an exciting journey alongside their newly welcomed brand ambassador. Bolas proudly presents an extensive range of carefully crafted flavoured dry fruits, nuts and sweets.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
