MAM
Oral-B’s new Junior promotion involves Disney characters
MUMBAI: Oral-B has anounced a new Junior promotion which pushes the message to kids that brushing teeth need not be a chore if the likes of Mickey Mouse are waiting at the other end. The promotion of Oral-B which claims to be a world leader in oral care sees kids getting a Disney character in the shape of an eraser with the purchase of every Oral-B Junior Toothbrush.
The eraser is available in Disney characters’ shapes like Mickey Mouse and Donald Duck. A rider has been attached stating that the promo pack priced at Rs 22 will be available across all leading retail outlets till stocks last.
The new announcement builds on the alliance between Oral-B and Disney which was forged a couple of years ago. Oral-B had entered into an exclusive licensing agreement with the mouse to market a wide range of oral care products for children featuring characters like Winnie the Pooh, Buzz Lightyear and Disney Princesses, says an official release.
The release further states that the Oral-B Junior toothbrush features soft, end-rounded bristles and proprietary IndicatorTM technology and is specially designed for children in the age group four to 12. The blue indicator bristles fade halfway to alert children when to replace their toothbrush. Oral-B’s Junior toothbrush is available in a range of five colours – red, blue, green, white and yellow.
Cross product placement is not new for Oral-B. Back in 1984, it was the first to launch a series of kids’ toothbrushes featuring licensed characters with its Star Wars toothbrushes.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
