MAM
Eros International presents ‘Armaan’ at Cannes Film Festival
MUMBAI: The Indian film industry is determined to make a mark at this year’s Cannes Film Festival. With the Bollywood beauty queen Aishwarya Rai being nominated as one of the jury members, the next in line is Eros International screening Armaan (Desire), the most talked about movie of the year .
Armaan which marks the directoral debut of well-known scriptwriter Honey Irani will premiere on 17 May 2003. The movie has an impressive star cast like Bollywood legend Amitabh Bachchan who was recently voted as one of the 100 greatest movie stars of all time by a BBC poll, Anil Kapoor, Preity Zinta and Gracy Singh.
According to a release, the movie is a family drama set against the backdrop of a hospital owned by Dr Sinha (Amitabh Bachchan), whose dream is to run a state of the art hospital which is free from discrimination. Dr Akash (Anil Kapoor), his son is as dedicated to his profession as his father. However, the arrival of Sonya (Preity Zinta) a rich arrogant woman, throws him into emotional turmoil by attempting to buy his love through a financial agreement. The unusual climax soars as Akash is torn between his love for fellow colleague Neha (Gracy Singh) and fulfilling his father’s dream.
Eros International, the distributors of Bollywood films have been part of many events such as the BAFTAs and the Palm Springs Festival. They will be holding a pre-screening party for the event as well.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
