MAM
Maxperience Partners with Meditration for motorsports safety
Mumbai: Maxperience, an experiential marketing agency, signed a long-term MOU (memorandum of understanding) with Meditration, a medical backup provider, for securing comprehensive medical services for all its events. Maxperience specialises in auto events & motorsports, and Meditration provides specialised medical backup solutions to adventurers and organisations.
Meditration offers a myriad of services, and Maxperience is availing all of them/ a wide range of those, including on-site trained paramedics, ICU care ambulances, emergency assistance, high-altitude assistance, and medication supply. The move comes amidst growing consideration for safety and timely medical attention during adventure events, among the larger industry. Further, it resonates the need for extensive medical support in the field, when moto-sports are gaining popularity in the country, especially with India having hosted its first-ever MotoGP Grand Prix over the weekend.
Commenting on the signing of the MOU, Maxperience co-founder & CEO Arvind Balan, said, “In any event, especially during adventure sports, safety is the utmost priority. We have always aimed to ensure medical security for the participants and all the people involved in our events. This partnership with Meditration further solidifies our efforts in the same direction and aligns us with a team of not just healthcare experts, but those who keenly understand the nuances of extreme environments and adventure activities.”
Meditration co-founder Nishant Singh said, “We believe that your adventures and expeditions should be about your wanderlust, or the adrenaline that comes with it, or simply feeling free, and not be dampened by medical and safety concerns. So, our mission is to be your ultimate adventure medical partner. With the new partnership with Maxperience, the aim is to provide them with state-of-the-art services, ensuring a comprehensive medical care at all their events.”
Maxperience regularly executes auto and adventure experiences for a variety of clients, namely HERO MotoCorp, MG Motors, Polaris, Suzuki and many more. The agency has organised renowned events like the ‘Ultimate Desert Challenge’, India’s only desert-based off-roading competition; and XDrags by Hero MotoCorp Ltd., etc.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
