News Broadcasting
NFL games bring in high viewership in the US
MUMBAI: Football fans across the US tuned their televisions at impressive rates to National Football League (NFL) regular-season games.
NFL viewership on US broadcast television finished ahead of network primetime viewership by its widest margin ever. NFL games on ABC, CBS and Fox averaged 15.5 million viewers. This was 56 per cent higher than the average primetime viewership among the four major over-the-air networks. The average viewership on ABC, CBS, Fox and NBC was 9.9 million.
NFL games account for four of the top 10 programmes on network television this season. In addition, NFL games account for the top five shows among men 18-49 and five of the top seven programmes among men 18-34. ESPN’s NFL games accounted for nine of the 10 most-watched basic cable programmes last year.
For a record 73 per cent of the time, NFL games were the top-ranked programme locally. In 2002, the figure stood at 69 per cent and in 2001, 55 per cent . Out of 508 local rating weeks this season, the number one spot for the week for all programmes in the individual markets went to an NFL game 370 times. That means that more than seven out of 10 times, the NFL game drew higher local ratings than Survivor, CSI or any other popular TV show.
News Broadcasting
CNBC India unveils new logo, rolls out refreshed identity across network
Debuted at IBLA, the redesign signals a sharper, digital-first future
MUMBAI: CNBC has unveiled a refreshed brand identity across its India network, introducing a new logo and visual system that reflects a more modern, digital-first direction.
The rebrand was officially revealed at the India Business Leader Awards held in Mumbai on March 14, marking the first public showcase of the updated design at one of the network’s most prominent platforms.
The overhaul is among the most visible brand updates for CNBC in recent years, aimed at aligning its look and feel with evolving audience habits and a growing multi-platform presence.
At the centre of the refresh is a redesigned logo that moves away from the network’s long-standing multi-coloured peacock motif, opting instead for a cleaner and more minimalist aesthetic. A key visual cue is a blue upward-pointing arrow embedded within the letter ‘N’, symbolising forward momentum, growth and a focus on the future.
The new identity is being rolled out across the entire CNBC cluster in India, including CNBC-TV18, CNBC-TV18 Prime, CNBCTV18.com, CNBC Awaaz and CNBC Bajar. The move brings a more cohesive and contemporary design language across television and digital platforms alike.
The rollout began on March 30, with the network aiming to create a unified viewer experience regardless of how audiences access its content, be it on broadcast, online or connected devices.
With this refresh, CNBC is signalling its next phase of growth in India, blending legacy credibility with a sharper, forward-looking identity designed for an increasingly digital news ecosystem.
