News Broadcasting
ARY to launch in US with Indo-Pak cricket series
MUMBAI: It is not just Dubai-based Taj Television that is expecting to make a killing out of India’s upcoming tour of Pakistan, India’s first tour to Pakistan since 1989.
ARY Digital Network (also Dubai-based), which is joint telecast rights holder with Taj (separate territories) is launching its DTH services in the US on the Dish Network with this super high octane series. Dish expects to rake it in and has no qualms about playing up to the overarching “pop patriotism” that the Indian and Pakistani communities display in the West.
ARY has not held back from using war like metaphors in the way it has branded the series, terming it the LoC (Lions of Cricket and not Line of Control mercifully) series.
It may be recalled that when Sony Entertainment launched its events and movies channel MAX, it did so with the telecast of the Sharjah series in which both India and Pakistan were contenders.
ARY Digital holds the telecast rights for the US, UK, Europe, Middle East and Australia, a company spokesperson revealed. In the UK ARY is available on BSkyB, while in the Middle East it is on Pehla Plus (DTH) and E-Vision (cable).
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
