Brands
Tudum shines in Times Square: Bangalore’s culinary gem takes center stage
Mumbai: In a historic moment, Tudum the pioneer of festive dining in India orchestrated a breathtaking spectacle, setting a new benchmark in the world of hospitality by taking over Times Square in New York.
In an effort to create pre-launch buzz, spark curiosity and reach out to a global audience, Tudum has accomplished a significant feat by becoming the first-ever hospitality brand from Bangalore to grace the prestigious Times Square advertising space in New York City. The Times Square advertisement, an artful creation offered an enticing peek into Tudum’s enchanting world. It transported viewers from all over the world into a realm where each bite is a harmony of flavours, and every instant is an exhilarating adventure.
Talking about this pre-launch campaign, Tudum co-founder Likith Shetty said,” At Tudum, we believe that dining is not just about food; it’s a celebration of life. Our Times Square debut is a testament to our commitment to bringing this celebration to the world. We wanted to spark curiosity, generate excitement, and ignite the imagination of a global audience. Times Square, with its iconic status, was the perfect canvas for us to introduce Tudum’s unique blend of dining and entertainment. We invite everyone to join us on this extraordinary journey as we redefine the culinary landscape in Bangalore. Tudum is not just a restaurant; it’s a sensory wonderland where every moment is a celebration of life.”
Adding to this, Tudum co-founder Faizan Khan said, “This sneak peek is just the start, offering a glimpse of the extraordinary dining experience Tudum is set to unveil, redefining Bangalore’s culinary scene.Times Square, famously known as “The Crossroads of the World,” stands as the pinnacle of iconic advertising locales, where brands worldwide gather to leave their mark. By featuring Tudum in Times Square, we have ensured that the brand shines prominently on the global stage, sparking conversations about the remarkable celebration soon to embrace Bangalore.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
