MAM
Jupiter Media Metrix report presents bleak picture for paid online content revenues
US based Jupiter Media Metrix (JMM) has predicted that revenues from paid online content will grow to only $5.8 billion by 2006, up from $1.4 billion in 2002.
JMM that claims to be the global leader in Internet and new technology analysis unveiled the report at the ninth annual Jupiter Media Forum last week. Revenues for general content will reach $2.3 billion in 2006 up from $700 million in 2001, while revenues from online games and digital music will be $1.8 billion and $1.7 billion by 2006, respectively, the report says. Last year, the figures stood at $260 million and $30 million, respectively.
Although Jupiter forecasts that general content revenues will hit $2.3 billion by 2006, the market will stay relatively fragmented. Within the general content category, the highest revenue generating genres in 2006 will be audio/video entertainment ($600 million), adult entertainment ($400 million) and financial and business news content ($350 million).
Genres expected to generate the least revenue in 2006 include: consumer/shopping aids ($85 million), content for children ($95 million) and sports content ($95 million). In addition, Jupiter revealed the findings of a March 2002 Consumer Survey, which had 70 per cent of the respondents saying that they would not pay for content online.
The figures indicate that the mass market still largely shuns anything resembling a subscription online. However, in the near term, media companies will create subscription services through packaging, exclusivity and added interactive features, the study notes. Over time, the companies must use the gradual US broadband transition to reset industry ground rules and recondition consumers’ expectations.
42 per cent of online adults expect over time that people will have to pay for content on the Internet. Consumers’ attitudes toward paying for content have, if anything, worsened since August 2000, when 45 per cent of respondents answered the question in the same way, the study says.
The silver lining is that Jupiter analysts believe that major media properties are in a better position than they were four or five years ago, as they no longer face well-financed start-ups giving away quality programming in an effort to lure new users.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
