Brands
Dove Men+Care takes the field as the official hair care partner of Bengaluru FC
Mumbai: Dove Men+Care, the global men’s grooming brand that made its debut in the country earlier this year, is marking a significant milestone in its India chapter. A first-of-its-kind partnership for the brand, Dove Men+Care is teaming up with Bengaluru Football Club (BFC) as the ‘Official Hair Care Partner’. The association is scheduled to kick off in September and will extend across key tournaments until May 2024.
The brand’s partnership with Bengaluru FC follows the celebrated #ManEnoughToCare campaign launched in July. The film delivered a compelling message highlighting that real power is found in moments when men demonstrate care, both on and off the field. This philosophy perfectly aligns with the spirit of the new partnership. The collaboration will spotlight the brand’s debut product, the two-in-one shampoo+conditioner which is tailored for active men who seek quality and convenience. Bringing together the world of grooming and sports, the unique alliance will engage footfall fans across the nation – creating a meaningful dialogue.
The partnership will witness BFC players sporting Dove Men+Care logos across the pendants of their jerseys & training kits. As part of the collaboration, Dove Men+Care will also introduce its distinctive presence at the home ground – with a dedicated ‘Dove Men+Care Stand’ and perimeter board branding, offering fans an exceptional game-viewing experience.
Beauty & Wellbeing India Hair Care head Ishtpreet Singh said, “We are thrilled to step into the world of football as the Official Hair Care Partner for one of the nation’s most beloved teams. The partnership with Bengaluru FC reflects our commitment to support sports and grooming excellence in India, further solidifying our position as a brand dedicated to the holistic care of men.”
“To be associated with a global brand like Dove is a matter of pride for everyone at Bengaluru FC. The brand’s vision for Dove Men+Care aligns in a lot of ways with the way we go about sport, and we’re looking forward to a fantastic partnership,” said Bengaluru FC’s director of Football Darren Caldeira.
The upcoming football season marks the start of the partnership, enabling Dove Men+Care to pursue its mission of celebrating sportsmanship – as the ‘official hair care partner’.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
