MAM
Cherry Blossom to go the Chaplin way again
MUMBAI: Seems like old is still gold. While the ‘mouse’ stuck in a media tussle, the grand daddy of comedy, Charlie Chaplin is being called back. Chaplin will make a come back in the new Cherry Blossom ad.
Designed by Reckitt Benkiser, the new ad for the new formulation of shoe polish, is being aimed to fllip the flagging market share.
Touted to be worth Rs 2+ million, the ad aims to cash on the strong brand association that Cherry Blossom still enjoys with Charlie Chaplin. While the old ad is still on, the new ad has been brought in to release a new product variant.
According to media reports, the new commercial is more vibrant and aims to showcase product superiority. The company has decided take on the Chaplin theme once again as it feels that the humour still tickles the funny bone of the target audience.
