News Broadcasting
NDTV spins ad contest around vote theme
MUMBAI: Whether India is shining is open to debate but Dr Prannoy Roy’s NDTV India is certainly trying to extract the maximum shine from the upcoming general elections.
NDTV India has just launched a “Cast Your Vote” contest targeted mostly at ad professionals and film makers. The Hindi news channel is inviting professionals to make a special 30-second ad film that exhorts people to exercise their franchise in the coming elections. The three most effective films will be aired on NDTV India and NDTV 24×7 during the course of the elections.
The best entry will be entered by NDTV India at the top advertising award shows, which include the likes of the Cannes and the One Show. An added incentive is that the winner will also get a grand prize of Rs 100,000.
The 30-second ad needs to convince people to get out of the comfort of their easy chairs and perform their civic duty of voting. The ad can either be in English or Hindi and has to be sent to NDTV’s office on a Beta format by 10 March. Aspiring participants also need to fill in the Cannes certificate that the channel is giving out.
Well, winning at Cannes was never easy but an ad to move people to go out and vote, and that too using just a just 30-second spot. Phew! Looks like one tough ask.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
