MAM
Newcomer MarVista to tap MIP market this year
MUMBAI: MarVista Entertainment, a newly formed distribution and production company, will be visiting the MIP marketplace this year for the first time, armed with a broad slate of family-oriented entertainment, ranging from live action television series, new and original TV movies to digitally re-mastered classics available for broadcast and DVD distribution.
MarVista currently has a library of 3000 hours of programming to include timeless dramas, series and comedies. “At this market, we have entered into the series arena and will be unveiling two series at MIP with what is best expressed as timeless content,” says MarVista Entertainment MD Fernando Szew. Among the movies MarVista is bringing to MIP are Small Town Conspiracy,19 Months and South of Heaven West of Hell, which include the multifaceted talents of renowed stars like Bridgette Fonda, Billy Bob Thornton and Vince Vaughn.
The two new series being offered from MarVista Entertainment include Pit Pony (44 x 30 minutes and a two-hour television movie) and Mystery Hunters (52 x 30 minutes). The new family oriented titles that have recently been digitally re-mastered include Sounder, Misty, A Dog of Flanders and Mary White, as well as 33 one hour animation films.
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
