MAM
Promax&BDA’s partnership with Sole Mineral Water
MUMBAI: In its capacity as the conduit for consumer brands to effectively access the global community of television marketing and promotion executives, Promax&BDA US has entered into a partnership agreement with Sole Mineral Water.
Promax&BDA will recognise and promote Sole Mineral Water as the exclusive pouring partner for all its official US events. The brand partnership initiative kicks off at the conference in New York from 23-25 June.
Sole Mineral Water director Sally Ver Vynck was quoted in an official release saying, “We recognise the undeniable impact that electronic media has on our society and appreciate the opportunity this partnership provides in providing direct and immediate access to so many promotion and marketing executives. This partnership not only assists our company with product integration, it also allows us to interface with television’s key decision makers.”
Promax&BDA CEO Jim Chabin added, “We are pleased to have Sole, the leading premium mineral water for today’s fine dining environments, as the association’s first ever consumer brand partner. Our members are the key decision makers for promotional partnerships in the global TV landscape. We are delighted to be able to introduce Sole to our members for use in their on-air and off-air promotions and marketing campaigns.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
