News Broadcasting
Balle Balle claims to have scaled up on TRP charts
MUMBAI: For India’s first 24-hour non-stop Punjabi music channel- Balle-Balle, which launched on 14 October 2002, one and half years of existence has been quite rollicking one. Or so they claims.
While the channel isn’t yet taking on the big guns of the music industry like MTV and Channel [V], it seems to be beaming ear to ear touting latest TRP ratings. The channel claims that it has delivered 50 per cent more viewership during prime time across all age group and is the most watched channel amongst the age group of 15-44.
Quoting the Tam data for the week 16 – 20 February ’04 for SEC ABC in various age groups, the music channel claims that it is only channel whose viewership remains the same irrespective of whether Gurubani is aired or not.
| AVG TVR | ETC Punjabi | Alpha Punjabi | Balle Balle | MH 1 |
|---|---|---|---|---|
| Indv 25+ | ||||
| Across the day | 0.60 | 0.23 | 0.22 | 0.26 |
| Minus Gurbani | 0.30 | 0.21 | 0.21 | 0.14 |
| Prime Time | 0.26 | 0.37 | 0.30 | 0.14 |
| Indv 15+ | ||||
| Across the day | 0.52 | 0.21 | 0.22 | 0.26 |
| Minus Gurbani | 0.29 | 0.25 | 0.22 | 0.16 |
| Prime Time | 0.25 | 0.34 | 0.29 | 0.18 |
| Indv 4+ | ||||
| Across the day | 0.44 | 0.19 | 0.20 | 0.24 |
| Minus Gurbani | 0.25 | 0.18 | 0.20 | 0.15 |
| Prime Time | 0.31 | 0.32 | 0.30 | 0.19 |
According to the data disseminated by Balle Balle, the channel delivers 50 per cent more viewership during prime time across all age groups, the channel believes that it has a set of dedicated viewers. And is number one music channel during prime time.
While the sales pitch this time on for the channel will surely be about its ability to maintain and gradually build on its viewership base over the past one year, lets wait and watch what more they have on hand.
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
