News Broadcasting
Rajiv Vyas joins Optimystix as Director
MUMBAI: Erstwhile IndusInd COO media and communications, Rajiv Vyas has joined television software company Optimystix as the new director marketing and strategic alliances.
A part of several committees and expert panels set up by the government and trade and industry bodies for organising and regulating the broadcast industry, Vyas also has a background in marketing and distribution across media, soft drinks industry, consumer finance and consumer durables.
An official release says that Vyas’ experience will help leverage Optimystix position in both Indian and overseas markets. The release further adds that his addition to the team is vital looking at the digital and television revolution. While the competition is increasing competition, demand quality content has become the key critical factor in driving both advertising and pay TV revenues, Vyas’ entry is likely to bolster the company’s position.
Veteran of several shows including Khul Ja Sim Sim, Khuchh Kar Deekhana Hai, Kissme Kitna Hai Dum and Chalti Ka Naam Antakshri, the production house Optimystix had produced content for Star Sony and Zee. Co-founded by Sanjiv Sharma and Vipul D Shah, its claim to fame is game shows and programming, adapting Western formats to Indian sensibilities.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
