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ViewNexa survey highlights viewer dissatisfaction with streaming services
Mumbai: Nearly half (46 per cent) of viewers do not believe they are getting good value from major streaming services, with nearly a fifth (19 per cent) saying they could do better, according to a survey by Bitcentral’s ViewNexa, the unified workflow solution that simplifies video management, streaming, the consumer application experience, and distribution for media companies and content owners. The findings come from the company’s new report, ‘How to follow the audience: the challenges and opportunities in today’s streaming market.’
The research shows that under half of older viewers believe they are getting good value from their paid video subscriptions. There is an untapped opportunity to reach and monetize this segment of viewers through advertising. Baby Boomers (59-77-year-olds) would be more likely to watch three ad breaks an hour (44 per cent) than millennials (32 per cent).
When asked what would make viewers try a new streaming service, over three-quarters (76 per cent) of those asked cited relevant content as the number one reason. Audiences are open to free, advertising-based options, with three-quarters (75 per cent) saying they are interested in trying services like Pluto, Tubi, or Amazon Freevee.
Netflix’s crackdown on password-sharing has not been popular, creating another opportunity for other streaming subscribers to take advantage of subscriber unrest. Two-thirds (65 per cent) of Netflix subscribers say the crackdown on password sharing has driven them to look elsewhere. Millennials (aged 27-42) say they are most likely to switch, with a third (33 per cent) saying they are very likely to consider other providers.
“Despite what may seem a crowded marketplace, there is ample opportunity for companies with high-quality content to succeed in the direct-to-consumer streaming market,” said Bitcentral GM Streaming Media Group Greg Morrow. “A lot of the industry conversation is dominated by big streaming services that cater to a mass market, but there are whole swathes of viewers who are more than open to change if the content and price point are right. There is a fantastic opportunity to increase ARPU if providers cater better to the nuances among their audience.”
‘How to follow the audience: the challenges and opportunities in the streaming market today’ is available to download at: https://content.bitcentral.com/viewnexa-survey-report
MAM
Banijay eyes live events as major growth driver beyond TV
IP like ‘Black Mirror’ set for immersive experiences in 2026, gaming division powers profitability.
MUMBAI: Banijay is turning screens into stages because when your IP is this golden, even the live crowd wants an encore. Banijay, the French entertainment group, on Thursday flagged live events and franchise extensions as key growth engines for 2026 and beyond, ahead of its planned merger with All3Media. CEO François Riahi told reporters that the company’s strongest content IP is increasingly generating value off-screen, pointing to the upcoming immersive live experiences based on ‘Black Mirror’ in 2026 as a prime example.
“We have a gold mine that we’re not fully exploiting,” Riahi said. He cited the intense bidding war between Paramount and Netflix for Warner’s portfolio as proof of how fundamental IP has become in today’s entertainment landscape. “That gives you an idea of how essential IP is today,” he added.
On the financial front, Banijay’s production consolidated revenue edged up 0.4 per cent excluding currency effects to €3.29 billion in 2025. Its online betting division led by Betclic and bolstered by the recent Tipico acquisition grew 10.2 per cent to €1.59 billion, accounting for roughly one-third of group revenue but nearly half of profitability. Combined EBITDA rose 8.6 per cent to €961 million.
Riahi said the gaming division is poised to benefit in 2026 from major sporting events including the soccer World Cup, with focus on customer acquisition across Betclic and Tipico.
Banijay will provide detailed mid-term financial guidance, incorporating recent acquisitions, during its strategic update on 26 March 2026.
In an industry where stories no longer end at the credits, Banijay isn’t just producing content, it’s turning franchises into full-spectrum entertainment empires, one live experience and one bet at a time.
