News Broadcasting
Radio City gets crick savvy with ‘Cricket Ki Jung’
MUMBAI: Radio City 91 FM presents Cricket ki jung – a package of programming around the Indo Pak Series. Beginning 14 March, Radio City 91 FM, will air the programme specials over 40 days across the Radio City stations in Mumbai, New Delhi, Bangalore and Lucknow.
The show promises to offer listeners a combination of updates, informative capsules, trivia, match forecasts, messaging contests apart from little known facts about sarhad ke uspar Pakistan.
Announcing the launch of Cricket Ki Jung, Radio City COO Sumantra Dutta says, “Radio City will capture the cricket excitement and deliver it to listeners in a never heard before version. In keeping with our programming initiatives, this will be yet another first on FM radio. The style, delivery and ideation of the host of programming initiatives, make this a truly exciting series. The India Pakistan series has created huge interest across a cross section of audiences. The programming on Radio City is a combination of exciting, interactive and educative sections which will not only provide regular match day information but also deliver interesting trivia never heard before on FM radio and injecting further fervor through the airwaves.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
