MAM
Honda Motorcycle & Scooter India joins hands with Mohun Bagan Super Giant for the Indian Super League (ISL)
Mumbai: Honda Motorcycle & Scooter India (HMSI) today announced its collaboration as an Associate sponsor of the oldest and iconic football club, Mohun Bagan Super Giant (MBSG) for the Indian Super League (ISL) 2023-24 for a period of 11 months.
The collaboration marks a significant milestone for both HMSI as well as MBSG and promises to elevate the sporting experience of football enthusiasts across the nation.
As part of this association, HMSI will promote its iconic brand ‘Dio’ which has been captivating hearts since its debut in 2002. As India’s first moto-scooter designed for the fun-loving and dynamic young generation, the Dio has been a style symbol on the road. Taking forward its moto-scooter DNA and creating more excitement among fun-seeking youngsters, HMSI introduced the all-new Dio 125 in 2023.
Throughout the ISL 2023-24, Honda Dio will feature prominently on the player’s jerseys, adding to the energy and excitement of the ISL. This move ensures that Honda’s vibrant presence will be carried by the players of MBSG as they step onto the field, creating a dynamic connection between the brand and the sport.
In addition to jersey branding, HMSI’s association with MBSG for its brand Dio will extend to other strategic branding opportunities within the ISL. HMSI’s presence will be evident through perimeter hoarding during matches, ensuring that fans across stadiums and television audiences nationwide will experience the brand’s essence. The concourse area will also showcase Honda’s branding, enhancing the overall match-day experience for fans and supporters.
Speaking about the association with Mohun Bagan Super Giant (MBSG), Honda Motorcycle & Scooter India director, sales and marketing Yogesh Mathur said, “The association between HMSI and Mohun Bagan Super Giant is a testament to our mutual commitment to providing thrilling experiences to football fans and enthusiasts alike. This partnership promises to add excitement, energy, and joy to the ISL 2023-24 season. Honda Dio, with its “Fun” philosophy, aligns perfectly with the fun and fervour that football brings with it. We look forward to an action-packed season of football and memorable moments with MBSG.”
Expressing his excitement about the partnership, RPSG Sports Pvt Ltd chief executive officer Colonel Vinod Bisht said, “We are honoured to forge this partnership with Honda Motorcycle & Scooter India. As a club with a strong legacy, we share the same vision of inspiring young minds through the thrilling world of football. Together, we will leave an indelible mark on the sports industry, and in West Bengal specifically. We welcome Honda Dio to the Mohun Bagan family, and we look forward to an incredible journey ahead.”
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Havas Media Network India names Archana Aggarwal chief growth officer
The appointment comes as the network accelerates its integrated, data-led push across one of its top ten global markets.
MUMBAI: Havas Media Network India is moving fast, and it wants someone who can move faster.
The network has appointed Archana Aggarwal as chief growth officer, tasking her with driving the new business agenda and deepening client partnerships across Havas Media, PivotRoots, Havas Play and Arena Media. Based in Gurugram, she will report to Mohit Joshi, chief executive of Havas Media Network India.
Aggarwal arrives with more than two decades of media and marketing experience, most recently as vice-president of media at Airtel, where she led integrated media strategies tied to shifting consumer behaviour and business outcomes. Before that, she worked across some of the world’s most demanding marketing accounts, including P&G, Unilever, L’Oréal, Coca-Cola, the Diamond Trading Corporation and Airtel, spanning FMCG, telecom and the broader marketing ecosystem. She is noted for her command of emerging platforms, including connected TV, AI and the metaverse.
Rana Barua, group chief executive of Havas India, South-East Asia and North Asia, framed the hire as timely. “India continues to be a critical market for Havas globally and is among our top ten markets worldwide,” he said, noting strong momentum across the network’s integrated model and growing client partnerships. “Archana’s appointment comes at a pivotal time as we continue to scale our capabilities and accelerate growth.”
Joshi was equally direct. “Her deep understanding of consumer behaviour and proven ability to translate insights into business outcomes will be instrumental as we continue to scale our integrated, data-led capabilities across agencies,” he said.
Havas Media Network India currently serves more than 100 clients and employs over 1,000 professionals across Gurugram, Mumbai and Bengaluru. The network’s growth engine runs on Converged.AI, its proprietary operating system that brings together data, technology and human insight under the global vision of “Growth Powered by Desire.”
Aggarwal, for her part, called the opportunity compelling. “The chance to drive growth across a diverse and integrated ecosystem is exciting,” she said. “I look forward to working with the teams to deliver meaningful impact for clients.”
In a market where media fragmentation is accelerating and clients are demanding cleaner proof of return, Havas has hired someone who has sat on both sides of the table. That, in itself, is a statement of intent.
