MAM
Egmont Imagination India ties up with Vijayta Films
Egmont Imagination India has tied up with Vijayta Films for the launch of an entire range of products based on its forthcoming film – 23rd March 1931 Shaheed.
Egmont, the company that claims to have pioneered Bollywood film publishing, has acquired world rights from Vijayta Films (backed by film star Dharmendra and family) to publish and market the 23rd March 1931 Shaheed range of products in the country. The products extend from a graphic novel to an activity game, covering the entire spectrum of infotainment that would educate and interest children.
23rd March 1931 Shaheed, a big budget movie releasing this season, is based on the life of the Indian freedom fighter Bhagat Singh. Bobby Deol plays the coveted title role of Bhagat Singh while elder brother Sunny Deol portrays Chandrashekhar Azad’s character.
The products promoted by Egmont are targeted at children in the age group of four-12 years. The products are being designed and made keeping in mind the kids’ age and to indulge them in various activities like colouring, reading and creativity development. Priced between Rs 25 to Rs 195, the products will be available at all gift and book shops, kid stores, supermarkets and malls across India.
Timed for release in June, Egmont believes the strategy will work well for parents to keep their children busy during the monsoon, with indoor activities. Apart from a graphic novel with the full story of the movie, other products like the Mask Book, the Mystic pencil book, Magic Colouring book, the Jumbo colouring book for children are also part of the package. Children have an option of the Activity Kit or the Mega Kit, which are attractively packaged sets of the various products.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
