MAM
Warner Bros to expand ‘Sesame Street’ in China with books
| NEW YORK: Now Chinese children will be able to explore the world around them with their favourite friends from Zhima Jie, the Chinese version of Sesame Street. |
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Warner Bros. Consumer products has announced the launch of three new publishing series. The books are based on the television series that encourages children to learn to count, to read, and to respect and appreciate others. Zhima Jie, which first aired on Shanghai Television in 1998, is based on Chinese culture and social environment and helps prepare young children for success in school. The books were developed by Sesame Workshop, the non profit educational organisation and creator of Sesame Street. The new publishing series include: Sesame Street School Readiness (11 titles), which helps children learn the fundamental skills they need to succeed in school with such concepts as colours, numbers and telling time.  Sesame Street Thinking Child (six titles). These encourage children to learn more about being a productive member of their community. Sesame Street Learning Environment (four titles), which invites children to explore careers as they learn what different people in a neighbourhood do every day. Sesame Workshop’s VP, GM Scott Chambers says, “Books capture the imagination of children and encourage them to explore the world outside their window. By creating relevant content featuring the familiar faces of Sesame Street, young children will be even more engaged and ultimately develop a love of learning.” |
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
