GECs
Zee fixes rates for DTO bouquet
Zee Telefilms Limited (ZTL) has fixed up rates for their upcoming Direct-to-Operator (DTO) package which will be unveiled somewhere between 15 May, 2000 to 15 June, 2000.
For a seven channel package (Zee Movies, Zee English, Zee Movies, Alpha Marathi, Alpha Gujrathi, Alpha Punjabi and Alpha Bengali), ZTL has decided to charge Rs 11.50 per subscriber. However, Zee is offering different rates for various subscriber slabs.
For a subscriber base of under 500 cable homes, Zee will charge Rs 11.50 per subscriber. For 501-2500, 2501-10,000 and 10,001 homes onwards, the price will be reduced by 50 paise each.
Other packages are also fixed up for combination of different channels. Zee will charge Rs 11 for a four channel package of Zee English, Zee Movies, Zee Cinema and any Alpha channel. The package consisting of Zee Movies, Zee English and Zee Cinema will be priced at Rs 10 while Zee Cinema and any Alpha channel would be priced at Rs 8.00.
The individual pricing of the channels from the Zee bouquet is:
Zee Cinema at Rs 6, Zee Movies at Rs 5 and Zee English, Alpha Marathi, Alpha Gujrathi, Alpha Punjabi, Alpha Bengali at RS 4 each.
Zee TV, Zee News and Music Asia will, however, remain free-to-air.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
