MAM
Chingles Filz Gum teams up with Snapchat for interactive AR ‘Chewing Gum Day’ game
Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate, announced a unique collaboration with Snapchat to celebrate Chewing Gum Day for Chingles Filz, a liquid-filled chewing gum. Leveraging Snapchat’s cutting-edge Augmented Reality (AR) lens technology, Chingles Filz Chewing Gum has created an interactive and immersive experience for its users.
The digital campaign #ChinglesChewingGumChallenge on the Snapchat platform aims to engage users by incorporating jaw-tracking technology into a gamified lens, providing an unprecedented and enjoyable chewing gum experience. To enhance user engagement, the AR gamification lens (which prominently showcases Chingles Filz Chewing Gum branding) will allow users to immerse themselves in a virtual gum-chewing practice, creating a real-life engaging experience. The lens offers a variety of thrilling challenges and games centred around the theme of chewing gum. This further provides an opportunity for users to engage in friendly competition with their friends and fellow Snapchatters, adding a competitive edge to the celebration. Users can effortlessly participate and challenge their gum-chewing Snapchat friends and followers, spreading the enjoyment and enthusiasm of Chewing Gum Day.
DS Foods Ltd (Confectionery) general manager Arvind Kumar expressed his enthusiasm for this collaboration saying, “‘Chingles Filz’ Chewing Gum is a brand known to be full of life and laughter that brings a smile to everyone’s face. We are confident this AR-driven campaign for Chingles Filz on Chewing Day will excite consumers and liven them up taking our consumer engagement to a whole new level, pushing boundaries, redefining consumer engagement, and creating memorable experiences. We look forward to seeing how this unique initiative resonates with the Chingles audience and adds a delightful twist to Chewing Gum Day celebrations.”
Key highlights of the Chingles Filz Chewing Gum Snapchat AR Lens for Chewing Gum Day:
Immersive Gameplay: Users can experience the joy of chewing gum in a playful and interactive way. The lens uses jaw-tracking technology to simulate the act of chewing gum, creating a lifelike and engaging experience.
Engaging Challenges: The lens offers exciting challenges and games related to chewing gum. Users can compete with friends and fellow Snapchatters, adding a competitive edge to the celebration.
Customised Chingles Filz Branding: The lens prominently features Chingles Filz Chewing Gum branding, reinforcing the brand’s association with the joy of chewing.
Shareable Moments: Users can easily share their chewing gum adventures with friends and followers on Snapchat, spreading the fun and excitement of Chewing Gum Day.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
