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Wipro wins 2003 Asian Most Admired Knowledge Enterprise Award
MUMBAI: Wipro Technologies has won the 2003 Asian Most Admired Knowledge Enterprise (MAKE) Award.
Wipro Technologies was recognised in the second annual Asian MAKE study for creating a corporate-wide knowledge-driven culture and delivering knowledge-based products/services/solutions.
The award was presented on 15 October in a glittering ceremony which was part of the World Knowledge Forum at Seoul, Korea, a company release says.
In 2002, Wipro had won KM World’s KM Reality Award for best practices in Knowledge Management. Wipro has now set-up a dedicated practice around Collaboration and KM, and started offering solutions to clients in areas like knowledge portals, expertise management systems, intelligent agents and executive dashboards.
According to Rory Chase, managing director of Teleos, which conducts MAKE, “These organisations have been recognized as global leaders in effectively transforming enterprise knowledge into wealth-creating ideas, products and solutions.” Organisations dedicated to growth through innovation and knowledge management create shareholder value twice as fast as their competitors, according to Teleos’ new “2003 Asian Most Admired Knowledge Enterprises (MAKE) Study.”
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
