MAM
US Hispanic broadcaster files suit against Nielsen
MUMBAI: TV research and ratings giant Nielsen Media Research has suffered a setback in its efforts to introduce its new system, Local People Meter (LPM).
US Hispanic broadcaster Univision Communications has filed a lawsuit against the research firm to block implementation of the service in Los Angeles.
Hispanic groups have been vigorously opposing Nielsen’s move to replace the traditional research system with the new LPM by alleging that it shows discrimination against minorities. Nielsen’s launch of the LPMs was scheduled for 8 July. Univision Communications’ suit is also along the same lines, which says, “LPMs amount to unfair, unlawful and deceptive business practices.”
The suit also alleges that Nielsen has used false and misleading advertising with respect to its LPM data. Univision claims that Nielsen’s “flawed” data “falsely disparages Univision and its business by under-reporting its actual viewing ratings.”
Univision claims that Nielsen’s new system discounts young Hispanic Americans and large Hispanic families and also that it overstates Hispanic American households that speak mostly or only English. “As a result, the LPM ratings will materially understate viewing of Spanish-language stations like Univision, and exaggerate viewing of English-language stations, causing irreparable damage to Univision,” the company said in a statement.
Nielsen introduced the LPMs in Boston in 2002 and now plans to expand the system to Los Angeles in July. According to the company, it has commissioned a leading Hispanic research group to review a recent study by the National Latino Media Council that found serious flaws in people meters.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
