Account
Madison Loop wins SEO mandate for Liquify
Mumbai: Madison Loop, a unit of Madison World, has won the SEO mandate for Liquify, a fintech platform that enables users to access instant funds by borrowing against their investments. The account was won in a multi-agency pitch.
Commenting on this win, Madison Loop VP Kosal Malladi said, “We are delighted to collaborate with Liquify on this exciting journey. As a fintech disruptor, Liquify is redefining how individuals access liquidity from their investments, and we look forward to leveraging our SEO expertise to accelerate their growth and digital presence. Our goal is to ensure that Liquify becomes a leading name in the fintech space.”
Liquify founder & CEO Parshad Barot commented, “At Liquify, we believe money should bring joy. There should be no constraints or any heartbreaks thereof often tied to accessing finance. With Loan Against Mutual Funds, we provide a smart, accessible way to unlock funds while keeping investments intact. Our mission is to ensure that if you wish for funds, you get them. Partnering with Madison with their expertise in SEO will amplify this mission of ours. Together, we will be able to reach more people embrace financial freedom with joy, without compromise.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
