MAM
Srikanth Raman joins Starcom as media director
MUMBAI: It has been a brief tenure to say the least for Srikant Raman at Triton Communications. Raman joins Starcom Worldwide’s Mumbai office tomorrow as media director.
Raman, who was with Triton for barely two months as media director, was one among quite a few departures from Carat after CEO Meenakshi Madhvani left the company.
One of the key accounts that Raman is expected to look after at Starcom is that of the public sector giant Indian Oil Corporation (IOC). It was in June that Leo Burnett India bagged the integrated “full service” advertising account of IOC. Leo Burnett handles the creative and client servicing functions whereas Starcom manages the centralised media planning and buying. Raman has some experience of working with IOC as it was an account he looked after when he was at Mudra.
Talking about the move Raman says: “Triton is a great place but the short stint is unfortunate. I suppose the timing was slightly wrong and other factors such as Starcom bagging the account of Indian Oil Corporation were responsible for my decision to shift. I am looking forward to joining Starcom as the media agency is doing some great things. Working with the young and dynamic team at Starcom is bound to be a great experience.”
So the hirings at Starcom continue, with more announcements expected.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
