Ad Campaigns
Myntra & Toaster urge viewers to ‘Find your own beauty’ with new campaign
Mumbai: Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination. The campaign film has a unique, musical take on how in a world full of trends that change every day, it’s important to find what’s best & trendy for you.
Myntra Beauty is a host to thousands of premium & luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others. This particular campaign highlights how shoppers can discover products that effortlessly cater to individual beauty and personal care requirements.
Myntra director – digital marketing Abhishek Gour said, “In a world where beauty knows no bounds, our new Myntra Beauty Brand Campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. ‘Find Your Own Beauty’ is more than a tagline – it’s an invitation to celebrate the unique canvas that is ‘you’. Through the lens of this captivating ad film, we spotlight the essence of effective, tailor-made beauty and personal care solutions. We truly believe that each person’s beauty journey is as distinct as their personality, and this campaign brings Myntra Beauty’s high-performing range of premium and luxury offerings to the fore, especially for shoppers on their quest to find individualized, impactful head-to-toe self care solutions.”
Toaster India chief creative officer (CCO) Ira G quoted, “Beauty as a concept is complex and as a category it’s cluttered. We wanted to do something that solved for both. The message is clear – our beauty needs are unique & we now have a destination where you can easily find what’s best suited for your nuanced beauty needs vs settling for what’s trending or the bestsellers. The film is delivered in a fresh and super entertaining way. We’re lucky to have Abhishek and the team at Myntra who trusted our vision on this brief.”
Toaster India managing director Bhawika Chhabra added, “With more than 2000 brands to choose from, we wanted to position Myntra Beauty as a luxury beauty & personal care destination that speaks to the nuanced needs of the self-aware audience who are looking for specific solutions in an influencer and algorithm driven world that tries to push seemingly personalised ideas to them.”
The film was brought to life by EO2 Exp as the production house seen through the eyes of Disha Daswani, the director.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
