iWorld
Qualcomm’s Hind foresees boom in Indian telecom sector
SINGAPORE: India has come to the forefront of the global telecom map what with the prying open of the sector. Will it continue to hold its own in the near future as neighbouring rival China ups the ante in the telecom sweepstakes? Qualcomm China vice-president and general manager David Hind believes it will.
Speaking at CommunicAsia in Singapore Hind said that the various countries are going to huddle around their core competencies.
“A lot of the telecom code is written in Hyderabad,” he said. “That is only going to increase. Indians have a good command over English, they are willing to work hard, they are accommodating.”
Hind is of the view that the time is not far when more mobile handset manufacturers will start making handsets in India. “Today Reliance is a potent force in telecoms. If Reliance asks a mobile maker to shift production to India, it’ll have to. Today India and China are seeing offtake of close to six million handsets a month. Those are the figures that makers see in a quarter,” he says.
Hind believes that the time is not very far when a Chinese company will come out from nowhere to become one of the top five mobile makers globally. “The Koreans are in for a surprise,” he said.
His view is that China will corner close to 75 per cent of global handset manufacturing by 2006. “It already has a 25 per cent share today. And that is going to explode,” he said.
Hind highlighted the fact that the Koreans are not going to be left behind. “Don’t be surprised if the Koreans fill the slot in the UMTS or WCDMA handsets and repeat what they did in CDMA,” he pointed out.
Hind said that the mobile brand is going to cease to be important. “Carriers will force manufacturers to brand the phones with their own brands. It’s already happening in Europe. A Nokia is not so important, a Vodafone is because it says it know the end consumer very well, more than the maker.”
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
