MAM
Mudra’s Tribal DDB India dons a new logo
MUMBAI: Tribal DDB India, a specialist communications unit of the Mudra Group, has a new logo – the Kite.
In an endeavour to leverage the power of the interactive media, the agency had earlier thrown open a challenge to designers to create a new logo by hosting a request on their website, www.tribalddbindia.com. Vaibhav Wategaonkar, a contestant from Mumbai, was adjudged the winner of the contest and will receive a 20GB IPod.
The contest received a total of 8,000 entries from 35 different countries. The task was to capture India in 49 squares in 3 colours. Six thousand entries alone were received from India; the judges Matt Freeman (Chief Executive Officer – Tribal DDB worldwide), CVS Sharma (country head and GM- Tribal DDB India) and Karl Gomes (group head creative – Tribal DDB India) selected 10 finalists.
Mudra MD & CEO Madhukar Kamath said, “A kite flying in a deep bright sky metaphorically represents eternity, height of intellectual thinking, perseverance and search for new endeavors. Tribal DDB India embodies these aspirations and like the kite, it is a source of inspiration and has a unique ability to see beyond the world of illusionary forms. The saffron color for the kite behind the bright yellow sky combined with the green below signifies courage, prosperity and success.”
Total Branding Solutions CEO R Lakshminarayanan said, “Tribal DDB India sought to design its logo to reflect India’s culture and heritage. All locations in the Tribal DDB worldwide have logos that are under the network’s umbrella and still manage to capture the uniqueness of the local cultures.”
Added Sharma, “We at Tribal DDB believe creativity dwells amongst us all. To take this thought forward a logo design contest was held on 2 March 2005. The contest received an overwhelming response of over 8,000 participants from 35 different countries.”
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
