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Tam India makes breakthrough at WAM
MUMBAI: The team from Tam Media Research India is on cloud nine after creating history at the WAM (World Audience Measurement) Conference held in Geneva from 13 – 18 June.
TAM India’s research paper was selected among the top 10 amongst hundreds of entries submitted from 43 countries. Although official rankings are yet to be announced, the TAM team expects its paper to be in the top three when the results are finally declared.
The study by TAM India’s S-Group revolved around the continuation of TAM’s foray into in-programme product placement research and for the first time approached this science from a consumer point of view, a company release says.
Tam India has become the only Indian reasearch organisation to ever be present at WAM since its inception four year ago. It is also the only Asian Research organization to be present at this global conference this year.
“Probably there can be no better illustration of the fact that TAM India’s commitment to the science of media measurement and analysis is unmatched. This goes to showcase our ability to sense market requirements and set trends for the future. We did it at ESOMAR conference in Shanghai. Now, we prove it again at WAM,” TAM Media Research CEO LV Krishnan was quoted in the release as saying.
Conducted jointly by the American ARF and the European ESOMAR, this five day annual conference was the biggest Global Media Research conference that focuses on key media research issues in television, print, OOH, online and radio. The fourth WAM conference saw over 400 delegates from 43 countries attending it.
The Tam-India S-Group study was a continuation of Tam’s foray into In-programme Product Placement research and for the first time looked from at this science from a consumer point of view. The research was carried out by IMRB International and commissioned by Tam India’s S-Group in partnership with a Broadcast Network. Though official results are yet to be announced, unofficially, most delegates put the Tam paper as second in the TV Conference behind a Canadian paper presented by BBM-Canada which was adjudged as the best.
Each WAM day is dedicated to the major issues/developments concerning a particular medium, in addition, one day is devoted to cross media measurement – a key area for advertisers and marketers.
“WAM serves as a platform for discussion among the world’s thought leaders on all measurement issues. The highest turnout not surprisingly was for the Television day where 11 best research papers were selected from all over the world”, says Mr. Atul Phadnis, VP, Tam Media Research, who’s just returned from Geneva after representing Tam India at WAM, Geneva.
The WAM TV conference was marked by the presence of senior delegates from advertisers (P&G, Nestle, Samsung), TV Broadcasters (CBS, NBC, Network Ten, TVG, ABC), Research companies (Nielsen, Kantar, Arbitron, TNS, etc) as well as Media Specialists (Starcom, Mindshare, Carat, Initiative, Mediacom). The 43 countries included Australia, Germany, USA, UK, France, Switzerland. India was represented by Tam Media Research.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
