GECs
Zee scales down Agrani, broadband plans
The third quarter results of media baron Subhash Chandra’s Zee Network are out and they were quite clear on one front. That it was time for Zee to take stock and do a rethink on a number of ambitious projects Chandra had lined up for the group. It appears to be a policy of scaling down and consolidation at the moment.
As part of this exercise comes the report in the Times of India on Monday that the ambitious Agrani Satellite project has been scaled down by Rs 25.5 billion.
The reduction comes soon after his rejection of the Industrial Financial Corporation of India’s (IFCI) tough stand that he pledge his stake in Zee Telefilms and Essel Packaging for availing funds for the satellite project. In addition IFCI had also sought a personal guarantee from him.
The Agrani project as it stands now involves a proposed investment below RS 12 billion. This proposal has been submitted to the Industrial Development Bank (IDBI) for funding but it remains to be seen whether IDBI takes a softer stand on funding than IFCI.
In a related development, the Zee Network has also scaled down plans for its ambitious RS 37 billion broadband project by deciding to implement the project in three phases, the Financial Express reported. The company will now be investing only RS 3 billion in the first phase. The rest of the project will depend on Zee Network finding suitable strategic and financial partners.
Zee hopes to invest RS 23 billion in the second phase. Till such time as the company gets a financial partner in the project, the broadband rollout will be restricted to the laying of ducts in four cities within the financial resources available to Zee Telefilms’ wholly-owned subsidiary, Siticable Network.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
