News Broadcasting
etc’s ‘Kahani Kismat Ki’ completes one year
‘Kahani Kismat Ki’, etc channel’s first non-music and non-films based programme, has completed 365 days and is still going strong.
Each day at 10.30 pm (repeat programme at 8.00 am next morning) for half an hour Pandit Prakash Bhardwaj makes his predictions for the next day. He also provides easy solutions for the woes of many who send in their queries on the programme.
‘Kahani Kismat Ki’ receives more than 10,000 letters, a company press release noted. The questions range from advice on careers to life partners.
‘Kahani Kismat Ki’ is the first program of any non-mainline channel to be featured as one of the Top Five programmes on satellite channels, according to INTAM data.
Talking about Kahani Kismat Ki, etc CEO Pradeep Dixit says: “etc’s move to venture beyond music has paid off handsomely. It has completed a very successful one year. Its popularity had become evident within three months and we have had to increase the duration of the show (from 15 minutes to half an hour) on viewers demand.”
etc is music-based family entertainment channel. It is beamed from Thaicom-3 and is a free to air analog channel. More than 20 million household watch etc, according to the release.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
