etc’s ‘Kahani Kismat Ki’ completes one year

‘Kahani Kismat Ki’, etc channel’s first non-music and non-films based programme, has completed 365 days and is still going strong.

Each day at 10.30 pm (repeat programme at 8.00 am next morning) for half an hour Pandit Prakash Bhardwaj makes his predictions for the next day. He also provides easy solutions for the woes of many who send in their queries on the programme.

‘Kahani Kismat Ki’ receives more than 10,000 letters, a company press release noted. The questions range from advice on careers to life partners.

‘Kahani Kismat Ki’ is the first program of any non-mainline channel to be featured as one of the Top Five programmes on satellite channels, according to INTAM data. 

Talking about Kahani Kismat Ki, etc CEO Pradeep Dixit says: “etc’s move to venture beyond music has paid off handsomely. It has completed a very successful one year. Its popularity had become evident within three months and we have had to increase the duration of the show (from 15 minutes to half an hour) on viewers demand.”

etc is music-based family entertainment channel. It is beamed from Thaicom-3 and is a free to air analog channel. More than 20 million household watch etc, according to the release.