GECs
Sony launches big budget weekend blockbuster ‘Khel’
Produced by Smita Thackeray’s Rahul Productions, the serial has a big-league star cast. Khel features Dilip Tahil – his first venture on the small screen, Nirmal Pandey, the Bollywood ‘bad-shah’ who makes a comeback to the small screen, Moon Moon Sen, Mrinal Kulkarni and Priya Tendulkar as the main star cast.
It is the assurance of a quality production which will be maintained throughout the serial’s telecast duration and the chances of the serial abruptly going off air being remote that prompted him to sign onto the project, Tahil said at a press brief in south Mumbai’s Hotel Taj yesterday. Khel in the only serial that Tahil is presently acting in.
The fast-paced emotional family drama has a high society setting and is the story of Deven Oberoi (Dilip Tahil) a businessmen absolutely focused on earning money and his plans for setting up a lavish casino. In the mad quest for fortune and fame his personal life takes a backseat which affects his family at this point his former lover Lilavati (Priya Tendulkar) and illegitimate daughter (Mrinal Kulkarni). The star cast Dilip Tahil, Mrinal Kulkarni, Nitesh Pandey with three other cast took-on stage and by way of saying and acting out a dialogue from the script gave an idea about the characters they are playing.
Khel also marks Rahul Productions’ first foray into making television serials. Says Swati Thanawala, executive producer, it was the success of Haseena Maan Jayegi that prompted them to look at the television medium. “The story line was good and has a range of emotions and interesting moments hence apt for a serial, a three hour movie wouldn’t have justified it,” said Smita Thackeray.
Made on a relatively high budget, courtesy the high profile star cast which mounts up to a huge investment for each episode. Nevertheless, both the production house and the channel are optimistic about the serial. Before going into production a thorough groundwork for nearly a year over the scripting had been done, informs Thanawala. “We have treaded carefully over the storyline and star cast and we are looking at a long-term telecast,” she added.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
