Music and Youth
MTV, 20th Century Fox tie up to promote ‘Planet Of the Apes’
To promote its new blockbuster movie ‘Planet Of the Apes’ 20th Century Fox has tied up with popular music network MTV International as its only global media partner.
Fox will take advantage of the network’s 31 localised channels and 17 websites spread across Asia, Europe, Russia, America and Latin America, an MTV release says.
The movie opened in America in July and is gradually being released all over the world. It has been directed by Tim Burton (Batman) who gives his unique touch to a classic story.
Mark Wahlberg and Helena Bonham Carter star. As part of the promotion MTV will show a half-hour special called “Making the movie: Planet of the Apes”. The stars will talk about their experiences making the film and viewers will also get a glimpse about the history of the films franchise. There is also a competition on the MTV channels and websites. Forty lucky winners from around the world will get a trip to Africa where they will see apes living not in a zoo but in their natural habitat. In this way Fox hopes to connect not only with older viewers who saw the original version when they were young but also the new generation who regularly watch the music channel.
Speaking about the initiative, Harvey Ganot president MTV Networks advertising sales worldwide said: “MTV is the only multimedia youth brand that offers clients the ultimate in flexibility to tailor campaigns locally, regionally or globally, making it the real choice for companies looking for an integrated approach reaching young adults on-air, online and on the ground.”
This is the first time both the companies have worked together on a film project that stretches across the world and they expect that their joint efforts will result in more awareness about the film among movie buffs. Other movies that MTV has previously been involved in include the Tom Cruise starrer ‘Mission Impossible II’ where it tied up with Paramount Pictures and the James Bond Movie ‘The World Is Not Enough’ where it partnered MGM.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
