GECs
Zee makes Choti Maa a daily
There’s a glut of daily soaps. Here’s another joining that rash. Choti Maa Ek Anokha Bandhan, a remake of the super successful Tamil soap Chithi (it is running in its 440 episode), is slated to become a five-day-a-week affair (from the current thrice a week telecast now) come 17 September. Choti Maa is touted as the big driver in Zee TV’s struggle to charge ahead in the programming and viewership sweepstakes.
Choti Maa, portrays the life of a woman of strength and extraordinary substance who seldom uses tears as a crutch, who decides a future for which she can write her own script , which she does with amazing success.
It is a co-production between Chithi producer Radaan Mediaworks India (chaired by Radikaa & M.R.Mohan Ratha) which is looking after the creative and production aspects, and United Television (promoted by Ronnie Screwvala, Zarina Mehta and Deven Khote), which is handling the marketing, communication and promotion of the show. Schedules for shooting take the cast to Bangalore, Pandharpur,and Satara .
Chithi has achieved phenomenal viewership and consistently makes its appearance in the top three shows in all India ratings across channels C& S homes.Zee is hoping to get the same results with Choti Maa. in the Hindi version. The channel will need all of Choti Maa’s blessings to get the results that are envisaged.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
