Ad Campaigns
Steadfast Nutrition launches ‘Make India Protein Efficient’ campaign
Mumbai: Renowned sports and wellness nutrition brand Steadfast Nutrition announced the launch of its campaign ‘Make India Protein Efficient,’ to discuss solutions to address India’s challenge of protein deficiency and creating awareness among people about the importance of consuming this vital nutrient. Through its pan-India campaign, which included reaching people through a powerful emotive video highlighting the adverse effects of protein deficiency on health and the positive changes on adding the vital macronutrient to their diet, 40 Steadfast athletes amplifying the brand’s voice and campaigning to educate people, a pan-India pledge campaign asking people to pledge to “Grow Strong with Protein”, and a nutritionist educating people about its importance, the brand aimed to discuss India’s problem of protein deficiency. The Indian Market Research Bureau has stated that 80 per cent of Indians are deficient in this crucial macronutrient and 90 per cent are unaware that their diet lacks protein.
Asked about the campaign, Steadfast Nutrition founder Aman Puri said, “India’s protein deficiency needs to be addressed urgently. Any solution begins with creating awareness, which is what our campaign aimed at. Protein is neglected in most Indian households. The nutrient is just associated with muscle building. Very few people know about its role in maintaining good health and how much protein they should be taking. The Indian Council of Medical Research (ICMR) advises an average adult should consume around one gram of protein per kg of body weight every day. However, the reality is starkly different. Protein deficiency can lead to muscle weakness, impaired immunity, and fatigue, and ultimately an acceptance of weakness. Steadfast Nutrition envisions making India protein efficient by 2040. This campaign was a step in this direction. Through this initiative we wanted to help people who do not have awareness about the importance of protein and educate and have a dialogue with them about protein-rich foods and the need to increase their intake of this essential macronutrient.”
The campaign video which features an elderly individual, an athlete, a corporate woman, a homemaker and two children, highlights the improvement in their strength & energy levels on taking a protein-rich diet or protein supplements
The athletes associated with the brand were able to reach and educate 16,000 people about India’s problem of protein deficiency and educate people through their awareness campaign and a call to action. 5000 Indians pledged to have a protein-rich diet through an online drive.
During her session and Q&A with the audience, the brand’s nutritionist broke myths about protein- that it is meant only for bodybuilders or leads to weight gain, or that only dal, roti, and rice is sufficient to meet daily protein needs. She explained to people the role of protein in maintaining good health, why adequate protein is vital for muscle strength, how much protein they should consume every day, the adverse effects of protein deficiency, and ways to increase protein intake. 500 people participated in the online live session.
The pan-India social media campaign undertaken by the brand addressed the lack of awareness about the importance of the protein, educated people that protein deficiency existed in 90 per cent Indian vegetarians and 85 per cent non-vegetarians, and highlighted the consequences of protein deficiency.
Here are some athletes supporting the campaign:
Former Mr Asia & Steadfast Athlete Rohit Shetty’s:
Renowned actor & Steadfast athlete Shweta Gulati:
Anu Doley:
Shikha Thapa:
Ishu Thakur:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
