MAM
Tata CLiQ’s flagship 10.10 sale celebrates the festive season
Mumbai: The flagship e-commerce initiatives of the Tata Group—Tata CLiQ, Tata CLiQ Luxury, and Tata CLiQ Palette are hosting their annual and much-awaited 10.10 sale starting on 6 October. The sale will have attractive offers across various categories, such as apparel, beauty, accessories, footwear, jewellery, watches, and more, allowing consumers to shop from leading brands this festive season.
Tata CLiQ chief executive officer Gopal Asthana said, “At Tata CLiQ, our efforts are focused on becoming the preferred platform for consumers for lifestyle, luxury, and beauty. Tapping into the current buying sentiment of consumers this festive season, we are excited to announce our flagship sale event, 10.10, which starts on 6 October. All three platforms, Tata CLiQ, Tata CLiQ Luxury, and Tata CLiQ Palette, have a bouquet of offers across categories that are bound to excite consumers as they shop this festive season. The platforms have also expanded their existing portfolio by introducing the latest collections, thus increasing their assortment further across different categories. We look forward to an exciting festive season as we continue to provide curated offerings and an elevated shopping experience to our customers.”
Tata CLiQ, India’s leading e-commerce destination, is driving the proposition of ‘scoring the perfect 10 on your fashion’ for the 10/10 sale. During the sale, it promises to offer curated and trendiest collections from leading brands across fashion and lifestyle.
Starting 6 October, customers can enjoy up to 85 per cent off on their favourite brands, along with added benefits such as free shipping, additional coupons, and bank offers. Further, one can avail a flat 15 per cent off on the products wishlisted from 3 to 5 October.
It promises to be a blockbuster shopping season for customers, with amazing offers up for grabs across leading categories such as apparel and footwear. Menswear brands like Jack & Jones, Levi’s, Spykar, U.S. Polo Assn., and more will be up to 30-80 per cent off, while men’s footwear will be up to 70 per cent off. Womenswear too has exciting offers, with up to 70 per cent off on leading apparel and footwear brands such as Aldo, AND, Biba, Clarks, Only, Vero Moda, and W. In addition, one can enjoy offers on watches from brands like Casio, Fossil, and Titan. The gadgets and accessories categories also have offers one can’t resist.
Leading banks are also participating in the sale with a 10% instant discount on HDFC bank credit cards from 6 October to 10 October and on ICICI bank credit cards from 10 October to 16 October.
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Tata CLiQ Luxury, India’s premier luxury lifestyle platform, invites consumers to celebrate and cherish timeless traditions as they avail offers on the most coveted global and Indian luxury brands across categories.
Enjoy up to 10–40 per cent off on accessories from brands like Guess, Montblanc, Mulberry, Samsonite, and more. Luxury watch brands like Versace have up to 40 per cent off, and one can get special gifts from brands like Longines, Rado, and Tissot. Premium fashion watch brands like Earnshaw, Emporio Armani, Just Cavalli, and Maserati will also have offers.
Dress to impress as fashion categories which include premium and bridge-to-luxury portfolio for men and women are up to 40–50 per cent off. Brands like Calvin Klein Jeans, Forever New, Gant, Lacoste, Tommy Hilfiger, True Religion, and Selected Homme in apparel and Aldo, Adidas Originals, Bugatti, Dune London, and New Balance in footwear will have offers. In the kid’s category, consumers can avail of 30–50 per cent off on brands like Boss Kids, Choupette, Jordan, and Karl Lagerfeld Kids. In the Indiluxe section, prominent Indian designer labels like Balance by Rohit Bal, Gopi Vaid, Masaba, Ritu Kumar, RR Blue, and more will have irresistible offers. In addition, Joules by Radhika, Da Milano, and Tiesta in jewellery, accessories, and footwear will also have attractive offers.
Beauty and fragrance enthusiasts are in for a treat, with brands like Bvlgari, Dyson, L’occitane, Moroccan Oil, and Yves Saint Laurent up for grabs with special offers. Apart from this, in the fine jewellery category, leading brands like De Beers Forevermark and Zoya have special offers, and fashion jewellery brands such as Swarovski, Police, and Ted Baker are up to 60 per cent off. Dyson Home, Le Creuset, Noritake, Roberto Cavalli, Versace, and Zippo in the home category will also have offers. If one is looking to shop for eyewear, luxury brands have lucrative offers of up to 50 per cent off. Also brands like Prada, Ray-Ban, and Tom Ford have special offers. In the fitness category, Flexnest and Powemax will have offers one wouldn’t want to miss!
HDFC bank credit card holders can get a ten per cent instant discount from 6 October to 10 October and on ICICI and IDFC bank credit cards from 11 October to 15 October while shopping on Tata CLiQ Luxury.
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Tata CLiQ Palette, India’s beauty matchmaker, invites customers to score the perfect look this festive season with their widest assortment of top beauty products from 1000+ brands at up to 50% off this 10/10 sale, starting on October 6th. What’s more? First-time shoppers can avail of a flat Rs. 500 off on their first order across the entire collection, along with exciting gifts with purchases and additional discounts.
Get ready to discover your favourite brands at never-seen-before prices, from exciting daily deals to offers on new drops until October 15th! It’s the best time to shop makeup must-haves from Colorbar, Lakme, Maybelline New York, and Sugar Cosmetics which are up to 60 per cent off. Set the base right for any look with the right skin prep with holy grail essentials from Biotique, L’Oreal Paris, Minimalist, and Neutrogena which are up to 45% off. With up to 65% off, refresh your perfume counter with classic fragrances from Ajmal, Guess, Jaguar, and Skinn By Titan. Discover hair care and hair colour best-sellers from Garnier, L’Oreal Paris, and Pilgrim that will be up to 45 per cent off. If you are looking to switch up your shower routine, stock up on bath and body supplies from Dove, Mamaearth, Nivea, and Vaseline which are up to 55 per cent off.
In the luxury beauty section, one can indulge in luxury skincare at incredible prices from CLINIQUE, COSRX, Gallinee, and more with assured gifts and a minimum of 20–65 per cent off, respectively. Recreate iconic looks with top international makeup brands such as Bobbi Brown, GA-DE, M.A.C., and Sigma Beauty, which are up to 40 per cent off. Coveted fragrance brands like Bvlgari, Carolina Herrerra, and Paco Rabanne will be up to 20 per cent off and make for the perfect gifting option this festive season. Tame those tresses with hair care by availing 25 per cent off on brands like Kevin Murphy, Olaplex, and Rene Furtner. Stock up on body care essentials for the upcoming winter season with steal deals from cult favourite brands like Forest Essentials, Kama Ayurveda, and The Body Shop that are up to 50 per cent off.
HDFC bank credit card holders can get a ten per cent instant discount from 6 October to 15 October while shopping on Tata CLiQ Palette.
MAM
Brands push beyond compliance as trust takes centre stage
ASCI AdTrust Summit 2026 spotlights shift from legal checks to credibility.
MUMBAI: In a world where a disclaimer can be legally sound yet socially suspect, brands are learning that compliance may tick boxes but trust wins markets. At the inaugural ASCI AdTrust Summit 2026, a panel on “Beyond Compliance: The New Currency of Trust” unpacked a growing industry reality: the gap between what the law permits and what consumers accept is widening and fast.
Moderated by Meenakshi Ramkumar of National Law School of India University, the discussion brought together leaders across law, marketing and academia to examine how brands must evolve in a digital ecosystem increasingly shaped by scrutiny, scepticism and speed.
Ramkumar set the tone by highlighting a critical shift, advertising today operates in the same digital space that fuels misinformation, scams and fake news, making credibility harder to establish. “The challenge is not just about what brands do, but the broader context of low institutional trust,” she noted, adding that when violations go unchecked, trust erodes not just in brands but in the regulatory system itself.
This vacuum, she said, has given rise to consumer activism from boycotts to social media backlash as a parallel accountability mechanism.
For Amit Bhasin, Chief Legal Officer at Marico, the distinction was clear, legal compliance is non negotiable, but insufficient. “Compliance is the minimum threshold. The real challenge is staying aligned with changing consumer expectations,” he said.
He pointed to how advertising narratives have evolved from traditional depictions of gender roles to more shared responsibilities reflecting a broader societal shift. “Earlier, it was fine to show one person doing the household work. Today, that may not land well. Consumers expect brands to reflect reality,” Bhasin observed.
He also highlighted internal debates where campaigns that may be legally permissible are still rejected for being culturally insensitive, noting that responsible advertising often requires asking uncomfortable questions before the public does.
If compliance is the baseline, reputation is the battlefield.
Bhasin noted that reputational risk has become a far greater concern than legal exposure, particularly in an era where campaigns can be dissected within hours online. “Earlier, a controversial ad might invite a newspaper editorial. Today, within hours, you’re at the centre of a storm,” he said.
Brands, he added, now evaluate campaigns through a dual lens legal viability and reputational vulnerability with the latter often proving more decisive.
From a healthcare perspective, Satish Sahoo of Cipla Health underscored the complexity of operating within fragmented yet stringent regulatory frameworks, spanning drugs, food, cosmetics and Ayush. “Anything under a drug licence is the most tightly regulated,” he said, adding that this necessitates proactive, not reactive, compliance.
He shared an example from the oral rehydration salts (ORS) category, where Cipla resisted the temptation to position products aggressively despite competitive pressure. “Our product is WHO compliant, and our communication reflects that. We chose not to blur the lines, even if others did,” he noted.
The long term payoff, he suggested, lies in credibility built over consistency, not quick wins.
Yet, as Harsha N of National Law School of India University pointed out, even perfect compliance does not guarantee trust. Drawing from historical and modern examples from exaggerated product claims in the 1800s to contemporary environmental and health advertising, he argued that legal frameworks often lag behind consumer expectations. “A brand can be fully compliant and still be perceived as misleading,” he said, citing instances where fine print disclosures fail to reach or convince the average consumer. He added that larger companies carry a disproportionate responsibility to set ethical benchmarks, even in areas where the law remains silent.
The conversation also turned to digital advertising, where the challenge extends beyond content to how ads are experienced. From algorithmic targeting to personalised messaging, brands now operate in an environment where regulation struggles to keep pace with technology.
Sahoo noted that social media has amplified awareness, with influencers and consumers increasingly scrutinising product claims and calling out inconsistencies. “Awareness has gone up dramatically. People are questioning what goes into products and what brands are saying,” he said.
The role of self regulatory bodies such as Advertising Standards Council of India also came under the spotlight.
Harsha acknowledged that while SROs play a crucial role, they are not immune to criticism, particularly around perceived conflicts of interest and enforcement gaps. “SROs have a higher threshold of responsibility not just to interpret the law, but to anticipate societal expectations,” he said.
He added that failures in self regulation often push the burden back onto government intervention, underscoring the need for stronger, more proactive oversight.
One of the more nuanced debates centred on whether building trust comes at a cost. While Sahoo acknowledged that quality and compliance can increase costs, he argued that companies must absorb them as part of their long term strategy.
Bhasin, however, framed the challenge differently not as cost, but as competitiveness in a market where not all players play by the same rules. “The real tension is when others cut corners and you choose not to,” he said.
The panel concluded with a call to embed trust into business metrics.
Sahoo suggested that organisations must go beyond revenue targets to include consumer equity and trust based KPIs, ensuring that ethical considerations are not sidelined in the pursuit of growth. “Trust sounds abstract, but it can translate into measurable consumer equity,” he said.
As the discussion wrapped up, one message stood out: the rules of advertising are being rewritten not just by regulators, but by consumers themselves. In an ecosystem where attention is fleeting and scepticism is high, brands that merely comply may survive, but those that build trust are the ones that endure.
